CRM Lead

CRM
- Plan and deliver CRM strategies across the company encouraging customer retention and customer loyalty.
- Decide on the CRM platform structure and architecture ensuring it works seamlessly across the organisation and captures all required information at key points in the customer life cycle.
- Customer Journey Mapping analysing touch points with the organisation and maximising commercial opportunities.
- Work closely with all departments to ensure the CRM works effectively for all aspects of the company.
- Overseeing direct communications with customers through the CRM.
- Monitor and maximise customer lifetime value strategies ensuring maximum profitability.
- Ensure the database is segmented effectively for targeted marketing activities.
- Oversee the migration of all direct communications to lower cost mediums such as SMS and email.
- Develop testing strategies for all aspects of the CRM to ensure the most effective approach for the company and its products.
Loyalty & Reward program
- Take lead in designing and implementing the Extrcare - PMC customer loyalty and rewards program, with focus on delivering value to customer and increasing fan engagement
- Work through all executional details to ensure a timely and successful program launch.
- Collaborate with a cross-functional team to manage loyalty assets and maintain and grow the program.
Examine customer data (program engagement, rewards redemptions, general fan behavior) and develop user experience analytics and business performance metrics associated with the program.
Prepare and launch program upgrades, both creative and rewards-driven.
Develop and execute long-term strategic growth plans for the program.

- Bachelor & Degree in Marketing, Creative, PR, Multimedia or any related
- 4+ years experience and having strong understanding and knowledge of CRM strategies and key success metrics
- Data driven, excellent in analytics and mining dada
Execellent in using of any of CRM systems such as Mailchimp, SMS...
- Basic knowledege of HTML and Designing
- Excellent in Vietnamese writing and communication skills
- Good command of spoken and written English
Superior interpersonal and analytical skills.Strong Computing Skills: Word, Excel, PowerPoint, Outlook

- Laptop

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