CRM & User Engagement Specialist
Mức lương: Thỏa thuận
Đã hết hạn nộp hồ sơ - 140 lượt xem
Ngày cập nhật: 07/02/2020
Thông Tin Tuyển Dụng
Mô tả công việc
Level: Staff
Department: POP
Report System: Direct: Marketing Manager
Websites: http://www.popsww.com
The CRM & User Engagement Specialist will be the main driver for retention and long-terms growth of POPS app. The main tasks will be to keep users interested in coming back to the app multiple times, increase user lifetime value, create customized time-based and user-specific content hooks to attract users deeper into our marketing funnel.
• Develop and execute CRM strategies, tactics and communications to drive growth and retention
• Track and report CRM KPIs, including deliverability, open rate, click rate, conversion rate, opt-out rate, as well as specific business goals around individual campaigns.
• Optimize business rules that automate and drive content, triggers, audience segmentation, channel selection, creative messaging and communications cadence.
• Be the gatekeeper of CRM campaigns, monitor the campaign pipeline and optimize the communication frequency
• Work in partnership with other marketing functions to develop a deep understanding of user segmentation, behavior and customer journeys.
• Maintain high levels of data hygiene with fast-growing, high-volume lists and data from multiple sources
• Constantly stay informed with best in class acquisition, retention and advocacy practices.
• Quickly identify and troubleshoot any campaign performance issues and drive successful resolutions.
• Manage CRM platform and communication-related budget
• Develop strong subject matter expertise in content verticals (e.g. film, series, comedy, cartoon, etc.)
• Work closely with Content Marketing Executive and Branding Specialist to align Engagement plan with overall Content and Social Marketing Plan.
• Other tasks required by Marketing Manager
Department: POP
Report System: Direct: Marketing Manager
Websites: http://www.popsww.com
The CRM & User Engagement Specialist will be the main driver for retention and long-terms growth of POPS app. The main tasks will be to keep users interested in coming back to the app multiple times, increase user lifetime value, create customized time-based and user-specific content hooks to attract users deeper into our marketing funnel.
• Develop and execute CRM strategies, tactics and communications to drive growth and retention
• Track and report CRM KPIs, including deliverability, open rate, click rate, conversion rate, opt-out rate, as well as specific business goals around individual campaigns.
• Optimize business rules that automate and drive content, triggers, audience segmentation, channel selection, creative messaging and communications cadence.
• Be the gatekeeper of CRM campaigns, monitor the campaign pipeline and optimize the communication frequency
• Work in partnership with other marketing functions to develop a deep understanding of user segmentation, behavior and customer journeys.
• Maintain high levels of data hygiene with fast-growing, high-volume lists and data from multiple sources
• Constantly stay informed with best in class acquisition, retention and advocacy practices.
• Quickly identify and troubleshoot any campaign performance issues and drive successful resolutions.
• Manage CRM platform and communication-related budget
• Develop strong subject matter expertise in content verticals (e.g. film, series, comedy, cartoon, etc.)
• Work closely with Content Marketing Executive and Branding Specialist to align Engagement plan with overall Content and Social Marketing Plan.
• Other tasks required by Marketing Manager
Yêu cầu ứng viên
• Bachelor's Degree in Communications, Marketing or related field
• Fundamental knowledge of responsive UX, HTML and CSS is a plus
• 2 years experience in notification push and/or email marketing.
• Working knowledge of engagement platforms such as CleverTap, Insider, MoEngage is recommended.
• Copywriting/Copyediting skills. Being creative is a strong plus
• Experience with A/B and multivariate testing
• Strong analytics skill & working knowledge of Appsflyer, Google Analytics and Facebook Analytics
WHY YOU’LL LOVE WORKING WITH US AT POPS WORLDWIDE:
• Flexible working hour from Mon - Fri (40 hr) and 12-16-day annual leaves.
• Annual bonus, target bonus.
• Premium health insurance for Executive/Team Leader/Manager/Director level.
• Full insurances (health, social and unemployment) and competitive allowances (meal, parking, transportation and telephone).
• Yoga class, team building, charity and monthly activity.
• Company's congrats gifts on birthday, Wedding Day, Children's Day, Birth Deliver and other special occasions.
• Opportunity to work in exciting and innovative/creative media projects.
• Many opportunities for personal and professional development.
• Friendly and professional American working environment.
• Open and honest company with transparent culture wherever it is practical and perhaps even impractical.
• Strongly promoted company's core values 4L (Labor – Learn – Love – Laugh) and 3T (Thật–Tâm–Tốt).
• Fundamental knowledge of responsive UX, HTML and CSS is a plus
• 2 years experience in notification push and/or email marketing.
• Working knowledge of engagement platforms such as CleverTap, Insider, MoEngage is recommended.
• Copywriting/Copyediting skills. Being creative is a strong plus
• Experience with A/B and multivariate testing
• Strong analytics skill & working knowledge of Appsflyer, Google Analytics and Facebook Analytics
WHY YOU’LL LOVE WORKING WITH US AT POPS WORLDWIDE:
• Flexible working hour from Mon - Fri (40 hr) and 12-16-day annual leaves.
• Annual bonus, target bonus.
• Premium health insurance for Executive/Team Leader/Manager/Director level.
• Full insurances (health, social and unemployment) and competitive allowances (meal, parking, transportation and telephone).
• Yoga class, team building, charity and monthly activity.
• Company's congrats gifts on birthday, Wedding Day, Children's Day, Birth Deliver and other special occasions.
• Opportunity to work in exciting and innovative/creative media projects.
• Many opportunities for personal and professional development.
• Friendly and professional American working environment.
• Open and honest company with transparent culture wherever it is practical and perhaps even impractical.
• Strongly promoted company's core values 4L (Labor – Learn – Love – Laugh) and 3T (Thật–Tâm–Tốt).
Quyền lợi được hưởng
- Annual bonus, target bonus
- Premium health insurance for Executive/Team Leader/Manager/Director level
- Yoga class, team building, charity and monthly activity
- Premium health insurance for Executive/Team Leader/Manager/Director level
- Yoga class, team building, charity and monthly activity
Cách thức ứng tuyển
Hồ sơ theo yêu cầu của nhà tuyển dụng khi liên hệ trực tiếp
Giới thiệu về công ty
POPS WORLDWIDE
Viettel Complex Building, level 4, 285 Cach Mang Thang Tam St., Ward 12, Dist. 10
Người liên hệ: HR Department
Viettel Complex Building, level 4, 285 Cach Mang Thang Tam St., Ward 12, Dist. 10
Người liên hệ: HR Department
POPS Worldwide is a leading digital entertainment company and based in Vietnam. As a pioneer in the field of digital entertainment in Vietnam, POPS has become the multi-channel network of choice amongst the YouTube community in Vietnam with hundreds of channels from all types of content from music, comedy, short ...Chi tiết
POPS Worldwide is a leading digital entertainment company and based in Vietnam. As a pioneer in the field of digital entertainment in Vietnam, POPS has become the multi-channel network of choice amongst the YouTube community in Vietnam with hundreds of channels from all types of content from music, comedy, short films, beauty, news, game shows. Working directly with our channel partners, POPS Worldwide advocates for the intellectual property of its partner creators, helping them monetize for their work. POPS is also the first and only YouTube Multi Channel Network and Premium Partner since 2011 in Vietnam. Our mission is to be the leading MCN in Southeast Asia, POPS is always looking for outstanding talent to join the team – people who are passionate, innovative, creative and dedicated. At POPS, you will find significant career growth opportunities in a fast-paced industry and gain invaluable experience. WHY YOU’LL LOVE WORKING WITH US AT POPS WORLDWIDE: • Flexible working hour from Mon - Fri (40 hr) and 12-16-day annual leaves. • Annual bonus, target bonus. • Premium health insurance for Executive/Team Leader/Manager/Director level. • Full insurances (health, social and unemployment) and competitive allowances (meal, parking, transportation and telephone). • Company English class with native English teacher. • Yoga, team building, charity and monthly activity. • Company's congrats gifts on birthday, Wedding Day, Children's Day, Birth Deliver and other special occasions. • Opportunity to work in exciting and innovative/creative media projects. • Many opportunities for personal and professional development. • Friendly and professional American working environment. • Open and honest company with transparent culture wherever it is practical and perhaps even impractical. • Strongly promoted company's core values 4L (Labor – Learn – Love – Laugh) and 3T (Thật –Tâm-Tốt). Ẩn chi tiết
Bạn đang xem tin việc làm CRM & User Engagement Specialist trong ngành được tuyển dụng tại bởi POPS WORLDWIDE. POPS WORLDWIDE đang cần tuyển 0 người nhân sự với hình thức làm việc: Toàn thời gian cố định. Yêu cầu kinh nghiệm Không yêu cầu. Website tìm việc làm timviec24h.vn cập nhật tin CRM & User Engagement Specialist cách đây lúc 07/03/2020 00:00:00. Người tìm việc lưu ý không nên đặt tiền cọc khi xin việc . Chúng tôi luôn cố gắng đưa tin tức tuyển dụng nhanh và chính xác nhất cho bạn.
POPS WORLDWIDE
Địa chỉ: Viettel Complex Building, level 4, 285 Cach Mang Thang Tam St., Ward 12, Dist. 10
Quy mô: 100-499 nhân viên
Việc làm tương tự
CRM & User Engagement Specialist
Mức lương: Thỏa thuận | Hạn nộp hồ sơ: Đã hết hạn nộp hồ sơ