Creative Marketing Manager

The Creative Manager is responsible for planning, development and implementation of all creative aspects of Häfele’s marketing strategies; inclusive of marketing communications, public relations activities, sales publication & design, and e-commerce both externally and internally. This position shall drive marketing strategies and operations that impact and strengthen Häfele’s brand and to drive sales.

This position shall assist Marketing Manager/ Assistant Marketing Manager in the creation and implementation of a strategic, multi-faceted communications program designed to build and strengthen Häfele’s brand as a market leader. This position also devises program guidelines and policies, oversee implementation process, and provide quality control for communications programs, media activities, digital marketing and special events.

- Communication Links (interfaces) / Kênh giao tiếp (liên lạc)
+ Internal / Nội bộ:
• General Manager Sales & Marketing: Strategies, implementation, feedback, evaluation
• Marketing Manager/ Assistant Marketing Manager: Strategies, implementation, feedback, evaluation
• Marketing Communication Supervisor: Lead & manage marketing communication projects
• Sales Publication & Design Supervisor: Lead & manage design-related projects
• E-commerce: Lead & manage E-commerce projects
• Strategic Sales Management: Marketing & sales strategies
• Product: Market & product information & strategies
• Finance: Budget planning & payment
• HR: Support recruitment, appraisal, talent management, C&B
+ External / Ngoại bộ:
• Suppliers: Assess and manage suppliers for commercial marketing projects
- Time Split of Main Tasks by Location (see below) / Phân bổ thời gian theo nhiệm vụ chính:
• Creative marketing strategy, planning, managing, implementation, and assessment: 70%
• Department & personnel development and administration: 30%

***Description of Key Responsibilities / Trách Nhiệm Chính:

Creative Marketing Strategy
 Work with General Manager Sales & Marketing, Marketing Manager/ Assistant Marketing Manager, and different stakeholders to develop and maintain a strategic perspective based on marketplace and constituent needs and satisfaction in corporate direction, program and services, and decision-making; and ensure the overall health and vitality of Häfele. Ensure that Häfele’s philosophy, mission, vision, values are pertinent and practiced throughout the Company.
 Develop annual marketing communications strategy for each product category, for all Häfele & Häfele-distributed products and services.
 Develop and coordinate means to seek regular input from Häfele’s key constituencies regarding the quality of programs and services and Häfele’s relevance.
 Build relationship with customers and thought leaders that can be positively impact marketing strategy.
 Formulate and administer policies to ensure the integrity of Häfele and brand identity.
 Act as an internal consultant to bring attention and solutions to institutional priorities.

Marketing Communication, Publication & Design
 Responsible for creating, implementing and measuring the success of a comprehensive marketing, communications and public relations program that will enhance the Häfele’s image and position within the marketplace and the general public, and facilitate internal and external communications; and all Häfele marketing, communications and public relations activities and materials including publications, media relations, client acquisition.
 Ensure articulation of Häfele’s desired image and position, assure consistent communication of image and position throughout the Häfele, and assure communication of image and position to all constituencies, both internal and external.
 Responsible for editorial direction, design, production and distribution of all Häfele publications.
 Coordinate media interest in Häfele and ensure regular contact with target media and appropriate response to media requests.
 Act as Häfele’s representative with the media.
 Coordinate the appearance of all Häfele’s print and electronic materials such as letterhead, use of logo, brochures, etc.
 Develop, coordinate and oversee programs, technical assistance and resource materials to assist chapters in the marketing, communications and positioning of their activities.
 Provide counsel to chapters on marketing, communications, digital marketing and public relations.
 Ensure that Häfele’s regularly conducts relevant market research and coordinate and oversee this activity.
 Leads projects as assigned, such as cause-related marketing and special events.

E-commerce
 Develop an online business strategy in collaboration with product and marketing strategy. The strategy sets out the products Häfele will offer online, prices and policies. It also identifies the target market for the eCommerce initiative to develop marketing campaigns to attract more visitors and increase online sales.
 Site Development: work with designers, website developers/ digital marketers and content providers, such as copywriters and photographers, to create or improve the eCommerce site. Ensure that the site is easy to use and navigate, and that it includes all the functions that visitors need to select, order and pay for products. Keep up to date with Web technology, introducing additional functionality, such as product videos, to enhance the site.
 Security: work with payment providers to develop payment mechanisms that are secure and that protect customers’ personal details when they pay by debit or credit card. Ensure that any stored customer data is secure against threats from cyber criminals. A high level of system security is also essential to prevent attacks that might disrupt service to customers.
 Site Maintenance: check site content and systems regularly to ensure that they are working properly. Monitor site metrics, such as time for Web pages to load, total numbers of site visitors, and visitors by product or page. Analyze the information and recommend changes to improve performance.
 Site metrics also help to develop or recommend marketing programs to increase sales. Analyze metrics, such as the number of visitors who just browse, rather than place orders. Identify products that took increased revenue following a promotion, or products where sales declined following a price increase. Work with marketing colleagues to create campaigns that improve search engine rankings, increase traffic to the site and strengthen customer loyalty.

Planning & Budgeting
 Responsible for the achievement of marketing/communications/public relations mission, goals and financial objectives. Ensure that evaluation systems are in place related to these goals and objectives and report progress to the Management.
 Develop short- and long-term plans and budgets for the marketing/communications/public relations program and its activities, monitor progress, assure adherence and evaluate performance.
 Recommend short- and long-term goals and objectives to the Management.
 Develop, implement and monitor systems and procedures necessary to the smooth operation of the marketing/communications/public relations function.
 Keep informed of developments in the fields of marketing, communications and public relations, not-for-profit management and governance, and the specific business of Häfele and use this information to help Häfele operate with initiative and innovation.

People Leadership
 Maintain a climate that attracts, retains and motivates top quality personnel, both full-time and temporary employees.
 Recruit, train, appraise, supervise, support, develop, promote and guide qualified personnel, both paid and volunteer.
 Ensure effective management within the marketing, communications and public relations function, with provision for succession.
 Design, support and oversee cross-functional teams throughout the Häfele.

Education
• Bachelor’s degree in sales, marketing or business administration or equivalent number of years of experience. Master’s degree is a plus.
• Five (05) years of related experience with progressive management experience.
Experience / Kinh nghiệm
• Minimum of five (05) years of experience in marketing, communications, public relations, digital marketing with progressive management experience.

Specific Knowledge / Kiến thức chuyên môn
• Strong technical knowledge in marketing, communications, digital marketing
• Excellent at project management, data analysis, and MS. Office.

Other Requirements / Những yêu cầu khác
• Business Acumen.
• Communication Proficiency.
• Customer/Client Focus.
• Leadership.
• Presentation Skills.
• Problem Solving/Analysis.
• Strategic Thinking.
• Technical Capacity.

CORE COMPETENCY
1. Result Orientation / Drive for Results
Tập trung vào kết quả
2. Customer Orientation / Commit to WOW Solutions
Hướng đến khách hàng
3. Team-work / Be a Team-Player
Tinh thần & kỹ năng đồng đội
4. Foster Learning & Development
Tinh thần học hỏi & khả năng phát triển

(*) LEADERSHIP COMPETENCY
1. Planning & Organizing
Lập kế hoạch và tổ chức
2. Decision Making & Ensuring Accountability
Năng lực ra quyết định & Tinh thần trách nhiệm
3. Leading & Managing People
Năng lực lãnh đạo & quản lý nhân sự, đội ngũ
4. Managing Change
Năng lực quản trị sự thay đổi

FUNCTIONAL COMPETENCY
1. Technical Capacity (Marketing, Communications, Digital Marketing)
2. Business Acumen

PROFESSIONAL COMPETENCY
1. Project Management
2. Strategic Thinking
3. Communication Proficiency

- Attractive salary
- Social insurance, health insurance, unemployment insurance according to Labor Laws
- Professional, dynamic working environment

Hồ sơ theo yêu cầu của nhà tuyển dụng khi liên hệ trực tiếp