Country Marketing Manager, GE Healthcare Vietnam

The Country Marketing Manager is responsible for planning, organizing and executing programs that will generate new demand and advance existing ones. Always working in partnership with sales, channels and product marketing teams, this role is also responsible to bring customer insights through all deployed programs.

• Drive One GE Healthcare marketing program, lead/initiate country clinical marketing themes / campaigns
• Hiring directly supervising, compensating and developing effectively a team of professional marketers
• Using market research to identify market and adjacent opportunities, unmet customer needs, and understanding competitive intelligence positioning and using this research to develop segment value propositions and as a key input into the marketing planning.
• Contributing to the Strategic Planning Process and support activity of regional/operational marketing teams and ensure alignment with global marketing plan
• Leading (in partnership with Product and Sales) the Annual Country Integrated Marketing Plan, ensuring execution of coherent and impactful campaigns
• Developing and executing Demand Creation & Funnel acceleration programs supporting product and solution launch plans
• Implementing regional segmentation strategy. Develop and drive execution of regional segment value propositions and positioning. Manage processes and programs to increase customer awareness, preference and purchase intent
• Working with Region Product Marketer(s) to secure product positioning and customer-focus solutions information across the portfolio.
• Interfacing with the regional sales force on training materials, brochures and other tools required for execution of growth objectives adapting these to local market needs as necessary
• Measuring and monitoring metrics and operating mechanisms to ensure achievement of business objectives (e.g., lead generation programs, trade show management, etc)

Qualifications/Requirements :
1. Bachelor’s Degree in Marketing, Business Administration or related field
2. 5+ years’ experience in marketing, product marketing or related field
3. Prior experience in a leadership role with direct reports
4. Excellent oral and written communications skills
5. Planning and project management skills
6. Experience working with Sales teams and supporting programs to drive awareness and sales.

Desired Characteristics :
1. MBA or Master’s degree in Marketing, Business Administration or related field
2. 7+ years’ experience in marketing, product marketing or related field
3. Marketing experience in market & customer insights, product commercialization and branding
4. Healthcare product/industry acumen
5. Innovation – ability to develop/execute on new ideas through collaboration
6. Team oriented – ability to work well with diverse, cross-functional teams
7. Leadership and initiative to drive business objectives
8. Digital Marketing and Social media
9. Can learn fast quickly and communicate effectively in a fast paced environment

- Group medical care
- laptop provided
- iphone provided and company pay for monthly service fees

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