Corporate PR Senior Specialist

Job type: Full-time permanent
Department: Corporate PR
Report to: Corporate PR Manager
Subordinate: N/A
Working location: Head Office

JOB PURPOSES
The Senior Analyst is responsible for developing, maintaining, and managing the reputation of the Company by planning, developing, and implementing PR strategies.

JOB RESPONSIBILITIES
• Planning, directing, controlling, coordinating, participating and evaluating in all Public Relations programs in line with marketing strategy of each movie.
• Update and localize all movies publicity materials from studio together with movies information and social activities to the public through media by organizing premiere, press conference, press screening, sending press release, etc.
• Work closely with journalists for movie coverage opportunity and find the way to influence on press’s writing.
• Follow up with all media press as well as celebrities and other influencers to make sure all PR plans being done effectively.
• Planning, coordinating, controlling and evaluating movie promotion campaign for each movie include: media exchange, media promotion
• Develop media contacts, maintain and continuously improve relationship with press, especially press locates in HCMC.
• Follow up media coverage for each movie or company’s activity and organize press clipping/PR report on a daily basis.
• Organize high profile and high quality marketing and press events to promote films and other activities.
• Be responsible for publicity materials. Produce press release or other publicity materials such as: clips, testimonial clips if needed.
• Develop and implement media promotions to launch new movies.
• Contribute ideas during brainstorming sessions for movie launching campaigns and others.
• Support Film Marketing Manager and PR Manager to create and implement marketing plans to launch new movies and other CSR programs & take the lead in international children day and mid-autumn charity program.
• Assign, supervise and review the activities of PR Analyst/Assistant.
• Work closely with PR manager to plan and execute all CSR activities of the company.
• Assist PR manager in collecting materials for designing, producing and promote Movie Star magazine

JOB REQUIREMENTS
Education background
• BA or Master degree from an accredited college or university and 5 years’ experience in communications, marketing, public relations, digital media or advertising.

Working Experience & Competencies
• Excellent oral and written communication skills
• High awareness of Vietnam’s media landscape (traditional and digital channels, key influencers, etc.)
• Comfort with multi-tasking in a high-pressure and rapidly-changing environment
• Initiative and creativity
• Fluency in English and Vietnamese

- HP
- Card
- Team Building

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