Copywriter

* JOB DESCRIPTION:

• We are looking for a passionate content writer who is confident in writing copy for brand building and acquisition so that we accelerate out growth towards our 100 M$ Annual Recurring Revenue goal.
• With near to English-native writing skills, the ideal candidate is passionate about the field of people development and personal success. S/he is able to immerse herself/himself in the HR Tech world quickly, has a wide perspective on the latest consumer trends and loves to write in order to tell a story - not to just write an ad.
• This position is open for Vietnamese candidates.

* Scope:
• Works with our Marketing Manager to define the editorial and content distribution strategy
• Writes for a variety of online medium in order to build the brand and weave a story around what we believe (blog, guest post, social media, Twitter, emails, etc.)
• Repurposes content for different distribution channels by varying between infographics, short form of content, etc.
• Engages with the online community around the topic clusters related to our product
• Writes landing pages and ad copy for our product experiments
• Writes in-app content to engage end-users
• Does content research and is able to analyze competitors’ approach to content

* Hard KPI:
• Shares (brand building)
• Email engagement (when applicable)
• In-app engagement (when applicable)
• Sign-up (landing pages)

* Profile:

• Is able to write in English with minimal review by an English-native speaker (candidates will be asked to submit some of their previous work)
• Is able to choose what relevant topics to write about without being told
• Is passionate about content writing and storytelling
• Understands marketing funnels & customer journeys
• Is comfortable with A/B testing & iterating the copy
• Can 'walk in the customer shoes' easily
• Has a passion for writing copy that influences people's behaviors
• Willing to work hard and able to learn quickly
• Understands behavioral economics and overall human psychology
• Has a bias for publishing, not perfecting the copy over and over again
• Is able to perform research on her/his own on new topics
• A previous experience in writing B2B content for a SaaS product is a plus

* Anti-profile (i.e. please don’t apply):
• Isn’t able to publish in English without an English-native reviewer
• Needs to be told what to write, when or how
• Only wants to write one type of copy (ex: only short form, or only long-form, or only creative copy, etc.)

* Possible next career steps:
• Senior copywriter
• UX writer
• Lateral moves (sales, marketing, product)

* Perks you Enjoy!
• Working in one of the Best Places to Work in Vietnam
• Building large-scale & latest technology software products
• Working & Developing with Passionate & Talented Team
• Attractive Salary and Benefits
• Flexible working time
• Premium health care insurance for you and your loved ones
• Company trip in every summer, big annual year-end party every year, team building, etc.
• Fitness & sports activities: football, tennis, table-tennis, badminton, yoga, swimming…
• Joining community development activities: 1% Pledge, charity every quarter, blood donation, public seminars, career orientation talks,…
• Free in-house entertainment facilities (football, ping pong, boxing, gym…), coffee (latte, cappuccino, espresso) and snack (instant noodles, cookies, candies…)

And much more, join us and let yourself explore other fantastic things!

- Attractive benefits

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