Copywriter - Digital Marketing

LEEP.APP is looking for a talented creative to add to our growing social media. The member creating social executions that are rooted in content, cultural trends, and brand insights. Member who knows the difference between traditional advertising and the future. The Social Media Copywriter with an ability to devise a variety of creative ideas and write in multiple voices for our brands on social every day.
REPORTS TO: Digital Marketing Manager

KEY RESPONSIBILITIES & CRITICAL DRIVERS:

80 % SOCIAL MEDIA CONTENT – reporting to Digital Marketing Manager

▪ Write, edit and publish engaging posts for various social networks, including Facebook, Twitter and Instagram, Youtube
▪ Optimize social media posts (language, tone, message) based on our target audience’s behaviors
▪ Select appealing images and videos to complement text
▪ Update our social media pages with compelling company news
▪ Coordinate with internal teams to create advertising posts (e.g. for events, open roles and product releases)
▪ Track and report on social media insights (traffic, engagement, shares, conversion rates)
▪ Apply advertising techniques to boost brand awareness, like promotions and competitions
▪ Publish social posts as well as schedule posts for social channels

Key Performance Indicator (KPI):

▪ Planning content direction clearly. Measured Weekly
▪ Effective and innovative work with content directions. Measured Weekly
▪ Writing content effective and consistent with the company's orientation. Measured Weekly
▪ The content overtake the timeline with other marketing activities. Measured Daily

20 % OTHER TYPES OF CONTENT – reporting to Digital Marketing Manager

▪ Develop related content for multiple platforms, such as websites, email marketing, product descriptions, videos, and blogs
▪ Write clearly marketing copy to promote LEEP products / services
▪ Assisting the marketing team in developing content for advertising campaigns.

Key Performance Indicator (KPI):

▪ Write other types of content, well support as needed. Measured Weekly
▪ Research and try to complete assigned work. Measure Weeky
▪ Ability to work and adapt to new content requirements. Measured Daily

1-2 years of professional working experience:

▪ Familiarity with online paid advertising
▪ Personally active on social media
▪ Has basic knowledge of social channels
▪ Excellent writing, editing and proofreading skills
▪ Flexible and adaptive to meet changing needs or direction
▪ Knowledge of online content strategy and creation
▪ Ability to deliver creative Social content (text, image and video)
▪ Excellent communication skills
▪ Ability to write and use English fluency

- Thưởng theo doanh số
- Bảo hiểm y tế
- Laptop

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