Content Marketing Executive (Remote)

KEY RESPONSIBILITIES

• Work with the team to define the Content Strategy for all channels.
• Build and manage rich editorial content types that attract a qualified audience to our owned properties (including blog posts, white papers, ebooks, reports, webinars, infographics, etc.).
• Set up & Optimize our marketing automation and lead nurturing processes through email, content, and social media channels.
• Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers, freebies, etc).
• Work with the team to define and execute brand identity of the app and the company. Increase confidence and trust, and maintain good brand image across channels - Social Marketing
• Develop measurement and tracking method for Content Marketing with important metrics like Traffic, Time on site, Lead conversion rate, Engagement rate, Social Followers...
• Analyze content marketing data and provide recommendations to increase the company’s web traffic, conversions of new leads and existing contacts, and company awareness.
• Stay up-to-date with digital & content marketing trends and potential new channels and strategies to keep us ahead.

BASIC QUALIFICATIONS

• Bachelor's Degree in Marketing or a related field
• Having track record of executing Content Marketing work (at least 2 year experiences)
• Excellent written and verbal communication skills with the ability to present complex information in a clear and concise manner to a variety of audiences
• Proficiency in marketing automation, blogging software and social media in order to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers.
• An energetic and creative team player who’s resourceful and can work well under pressure
• Pay attention to every detail/aspect of the work.

PREFERRED QUALIFICATIONS

• IELTS > 6.5
• Having track record of executing Content Marketing work for a SAAS or online product company
• Experience measuring and reporting on data analytics especially for content marketing activities.
• Basic understanding of HTML and CSS.
• Experience in SEO activities like keyword research, on page SEO, out-reaching, guest blogging, etc... is a plus.
• Video making & graphic design skill is a plus.

- Salary for the 13th month. Bonus based on your proficiency. Performance review with a salary review
- 14 Annual leave + 5 Children Sick leave
- Live and work from wherever you feel happiest.

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