Content Lead

Profile
The job incumbent will be responsible for creating content for MKT & Product.

Main Responsibilities
● Work closely with the MKT team, Designer lead to help define and co-create content strategies across UI-UX, Digital social & offline media.
● Conceptualise ideas that are fresh and work collaboratively to bring these to life using the latest approaches to copy, art.
● Lead the content writing aspect of creative projects developing human-centric copy that deepens user and brand experience across all in-bound, out-bound and in-flow digital touch points including in app social, web, digital outdoor, experiential and eCRM
● Work closely with the MKT team to prepare, deploy and optimise high quality content — both flagship hero content and always-on content.
● Work with the Studio team to develop the content for cartoon series on Digital.
● Apply the latest trends to writing and content publishing for projects with particular focus on preparing clients for a mobile-only mindset
● Understand our brands and businesses, OTA eco-systems, consumer trends and behaviours and define the best content approach to bring differentiation and impact to projects
● Be able to flex across different channel types and contexts and adopt the most relevant writing styles including long form copy to maximize content effectiveness
● Carry out quality assurance of all copy & content at key stages in project development and content creation
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● Passionate about the brand and technology
● Degree in Marketing or any equivalent alternative
● A minimum of 3-4 years’ experience in marketing
● Proactive, honest and trustworthy
● Be fully confident on how to manage and deploy content on social channels
● Be fluent in concepting and developing content for all channel types
● The ability to write in different styles, simultaneously bringing freshness and consistency to projects
● Proactive and collaborative approach with a ‘can do’ mindset and easygoing attitude
● Cultural and creative curiosity and a knack for spotting trends and interpreting their relevance for digital brand projects
● Outstanding accuracy and attention to detail
● The ability to manage different concepts and projects simultaneously and maintain quality standards
● Be open to positive and constructive feedback from mentors and peers to continually improve the quality of the work
● Experience in UI UX content is bonus.

- Được hưởng các chế độ về BHXH, BHYT, BHTN và các chế độ khác theo quy định
- Credit du lịch hàng năm
- Làm việc trong môi trường năng động và thử thách, nhiều cơ hội phát triển bản thân và thăng tiến

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