Consumer Market Insight (CMI) Manager

• Play the role as Business partner with the Brand Engagement and Digital Hub teams with the larger ecosystem (Media teams, Agencies and Trade Marketing) teams on key business objectives/needs related to media investment, content and best practices with particular focus on digital excellence;
• Be in charge of full cycle of Content Creation- Qualitative and Quantitative, including advanced developmental research, across both Seek and Interrupt Content, TVC and Digital Content and including last mile content (In store or E comm Content);
• Lead in-market tracking/optimizations for market specific campaigns (in partnership with the Media agencies) and uncover learnings and insights and embed into future campaign planning:
• Partner with Analytics to understand ROI drivers of the market/category
a. Partner with the media agency/media team to understand campaign/brand performance/drivers
b. Partner with the People Data Centre to understand Campaign-related social listening/impact of influencers/etc and marry with Media KPI data.
• Lead integration of media and digital learning and insight into the communication strategy planning/channel allocation process;
• Embed Digital measurement tools like Metrics that Matter into the way markets report Digital performance of brands;
• Be responsible for building and developing relationships within the global engagement team and across key business partners within Media and Consumer Market Insight team;
• Extract, analyse and interpret and synthesise in to a clear and compelling story that drives action – for ad hoc projects or regular business processes;
• Gain expertise in engagement tools and support the upskill business partners to ensure they are making full use of these tools;
• Create and support landing of best practice on content creation through inspiration, gain stakeholder engagement and support;
• Support initiatives outside of project work to unlock growth opportunities to create excellent content;
• Lead/support global or divisional workstreams as required, through Past learnings, Best Practices, External Orientation, Landscape and Competitor Analysis, Category and Hotspot Analysis etc.

• 7+ years of working experience in Market Research
• Understanding of Media/Content & Consumer insight in FMCG Industry
• Understanding of online and offline advertising landscape
• Have experiences in Marketing projects relating to Food & Beverage brands is preferable
• Experience/good appreciation of market research and conduct engagement research
• Digital skill a must
• Data savvy – leverage and understand multiple sets of data to craft a compelling story
• Good communication and presenting skills
• Good at project management
• Good analytical skills
• A team player; accountable, open minded who likes to work in rapid and agile way
• Curiosity and strong attention to detail.

- 13rd-month salary & Performance bonus
- Health insurance
- Bus & lunch provided

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