Consumer Insight Manager

• Support the development of in market consumer insights in line with Global and Regional agenda by:
o Developing full analysis from the data gathered and research methodologies deployed and available in the market and seek for synergies with other research carried out across the group
o Ensuring delivery of actionable and forward looking insights
• Drive the delivery of the Insights Learning Review to feed global strategy deep dives
• Provide input into marketing projects in related areas to ensure the timely input of a consumer centric perspective and up to date findings
• Support Manager in identifying and recommending new business opportunities through actionable and forward looking insights delivery
• Provide insights to understand consumer behavior, perceptions and needs in relation to the product landscape, to drive the development of differentiated offers into our portfolio.
• Support development and delivery of End Market Consumer insights and diagnostics to inform brand strategy, improve deployment and drive business towards consumer centricity.
• Additionally, this jobholder shares accountabilities with other areas in terms of:
o Overall sales volume
o Overall market share
o Brand portfolio financials (P&L, margin)
• Continually improve the quality of recommendations and insights within the function to support the delivery of consumer centricity

Apart from above, this person will be responsible for the following:
- Consolidation of reports
- Operational tasks such as coordination with different stakeholders, markets to get work done
- Specific projects, other ad hoc research/tasks as and when required
- Active support to the development of strategic analysis and report required by senior stakeholders

• BSc (Science) Degree (advantageous in Psychology, Business Administration, Economics or Statistics)
• Good knowledge in Excel and Powerpoint software.
• Strong analytical focus to be able to identify the right information source to gather information.
• Minimum four year MR&I experience in a leading FMCG company covering all aspects of research methodologies and principles including both conventional and state of the art techniques and interpretation of results and implications
• Advance IT literacy with a basic knowledge of statistical and forecasting techniques
• Experience in managing a research/information budget and in selecting and managing external suppliers
• Effect communication and presentation skills
• Fluent English language ability
• Display leadership qualities.
• High integrity and honesty.
• High level of attention to detail, thorough analytical skills, rational decision making, objectivity, creativity and good negotiation capacity.
• Strong interpersonal skills and being a “team player” are essential.
• Advantageous:
- Basic project management skills.
- Consumer marketing experience.

- 13th month salary
- Insurance
- Annual leaves

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