Consumer Brand Manager

Manager’s Title: Head of Consumer/Retail channel

OVERAL JOB PURPOSE:

Develop and sustain effectively the implementation of the consumer brand marketing plan to achieve company goals. Using agreed resources to develop the marketing initiaties to approach/access end-user/ patients & retailer customer thru the public awareness of therapeutic alternative, branding omnichannel campaigns, together with the ethical team to leverage the customer value lifetime (CVL) to the CAM & ethical patient education

KEY ACCOUNTABILITIES

• Plan and organize events O2O (online/offline) via the Ominchannel education, customer and patient public awareness related to the product/ disease prevention, specificially.
• Take responsible for the brand digital marketing approaches and campaigns
• Build professional relationships with medical experts or physician micro-infulencers in the social media to enhancing the partnership, and effectively communicate product / disease-based scientific information - providing medical consultation to customers.
• Strengthen and maximize existing end-users/retailer customers and further explore and assess business opportunities thru the CVL omnichannel campaigns
• Responsible for providing the ethical team with the necessary technical expertise to enable the product information speading to the digital/social medica channels
• Design market intelligence resource to assess customer insights to the current products and new introductions. Gather market intelligence and provide feedback to manager and marketing heads.
• Propose new assigned brand plans to develop product performance as company growth expected in the channel of retail pharmacy and digital/e-commerce platforms.
• Assist with the development of the annual marketing plan and for controlling advertising, promotion and medical promotional aids in accordance with the annual marketing plan.
• Analyse, plan, facilitate, approve and ensure implementation of tactical plans that will exploit identified business opportunities. Track and monitor spending/A&P in the relevant responbile products to ensure optimal use of resources and return on investment.
• Liaise with the marketing service agency regarding the product campaign including the “Paid” and “Earnt” PR campaigns/Platform, consumer educational events and other interacive morderned channels of social media.

People management:

• Supervise a digital/CRM team (about 2-3 subordinates/ first year, 5+ in the coming years). Build strong team spirit by setting clear directions, clarifying expectations, providing support, promoting teamwork and collaboration, and constantly engaging their people to drive retention.
• Performance management cycle, development discussions with team
• Closely liason with retail fieldforces and their managers to ensure the implementation of marketing plans and activities within approved resources and achieve territorial performance objective
• Supporting the field retail managers to provide market/customer feedback to coaching reps.
• Strengthen professional relationships with Key Opinion Leaders and other special interest groups by maintaining regular contact and providing proactive support as appropriate.

INTERNAL AND EXTERNAL STAKEHOLDERS

• Direct Line Manager:
 Discuss and define objectives/regional action plan
 Assess performance (development interviews)
 Pass on information for reporting
• Other internal stakeholders: for business cooperation, ethical supports, internal SOPS…
• Physicians: doctors and pharmacy retailers,
• Local distributors/ agents: for support to the product readiness to consumer points
• External stakeholders: market intelligence/social listening agencies, Digital/ social media agency, consumer societies, Patients-Physician Society, hospitals and medical societies, PR and media influencers… to promote and develop contacts, product and company image
• Other external stakeholders: Govt. agency for regulatory approval re consumer’s activities (if any), servie providers e.g. e-comerce partners.

Education: BA of Business/ Economic: Digital marketing and Branding expertise

Experience:
• Mandatory: 3-4 year experiences/comeptences in consumer product management with the digital omnichannel.
• Beneficial: experience in wellness/ personal care/ healthcare/ pharmaceutical OTC area and supervising the CRM/digital content team, CX/UI designing management

Knowledge:
• Marketing skillsets: especially the digital marketing for consumer products
• CRM, social omni-channel marketing and end-user seamless approach practices.
• Excellent written and oral communication /presentation skills.
• English fluency
• Health environment/ Products/ Pharmaceutical experiences
• Management techniques
• Marketing financing/buget P&L fundamental.

Competencies:
• Leadership/ Coaching capabilities
• Negotiation ability /Business acumen
• Company spirit vs Customer oriented
• Maintain quality in relationships with Key customers
• Succeed in the launching of new products, new market penetration
• Communication skills/Influence
• Team and company spirit /Honesty
• Pressure tolerance
• Competitors : benchmarking
• Customer oriented

- • Thưởng hàng tháng, Quí, Năm, thưởng for best seller
- • Được bảo hiểm tai nạn và sức khỏe 24/24 cho cá nhân và người phụ thuộc
- • Phép năm từ 15-18 ngày

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