Community Manager

The Community Manager is responsible for operationalising the digital and social media strategy for Rascal + Friends and growing/managing the community specifics within their territory. This will involve the building of the local influencer community, daily interactions on social media platforms with customers and the execution of the social media plan in alignment with the Marketing team in New Zealand. The Community Manager is also responsible for assisting the Marketing team in the localisation of the International Brand Strategy to suit the territory, so that the appropriate marketing strategy and channels are used to reach the target market.

We are looking for a passionate individual to help us with the international expansion into Vietnam. Our marketing strategy is what we refer to as ‘glocalised’, where we have an international marketing team, and our creative team based out of New Zealand, who produce social content and manage the international roll-out. We then form partnerships with talented individuals in each market, to act as an extension of our team, to ensure the localised aspect is successful, and we position ourselves to reach parents in the best way possible.

This full time role would be very flexible as it would require working with our New Zealand team, and taking on self-directed work.

The key responsibilities are:
• Developing a strong influencer network to drive awareness and brand love for Rascal + Friends
• Posting of agreed social media content and assets on social media platforms
• Managing and creating our community by talking to customers, providing support, and prompting mums to talk to one another on our platforms to drive engagement. This will be especially important over the launch period.
• Working with our marketing team to appropriately adapt the marketing content to be specific to the market. This will mainly include supplying on the ground information about various platforms, content and messaging when the NZ team has queries.
• Managing the creation of our influencer community. Someone with pre-established networks in the influencer community would be particularly beneficial.
• Coordinating the delivery of product to influencers
• Working with our management and marketing team to assist in the planning of launch events, customer competitions and assisting with PR relations
• Coordinating events such as Baby Shows and off-line activations to showcase Rascal + Friends

FUNCTIONAL RELATIONSHIPS
Internal
• International Marketing
• Asia GM
• Key Accounts

External
• Influencers
• Parent Groups
• Brand collaboration partners
• Customers
• Our Retail Partner – Marketing, Operations

DUTIES AND RESPONSIBILITIES
SOCIAL MEDIA MARKETING PLAN EXECUTION (FACEBOOK & INSTAGRAM)
• Working on a monthly basis to advise International Marketing of localised events and dates that need to be taken into consideration for the Rascal + Friends social plan.
• Executing social plan using content developed by NZ design team / International Marketing.

SOCIAL MEDIA COMMUNITY MANAGEMENT
• Manage engagement levels and ensure all questions/concerns are dealt with in a timely manner on Facebook platform.
• Manage the logistics involved with sending replacement packs to customers with notable concerns.
• Work to ensure a personable approach is taken to all customer service interactions on behalf of the Rascal + Friends brand.

INFLUENCER MANAGEMENT
• Manage and grow the Rascal + Friends influencer team through outreach, sampling and engaging influencers in alignment with Rascal + Friends influencer guidelines.
• Manage the logistics involved with the Rascal + Friends influencer program.
• Work with influencer team on an ongoing basis to create engaging social contact such as giveaways and competitions.
• Develop connections with complementary brands to develop collaborative relationships in order to create engaging social content.

REPORTING
• Monitor and report on influencer posts across all mediums, detailing post frequency, quality and engagement.
• Monitor and report on social media marketing plan delivery, detailing reach, engagement.
• Report on market trends and shifts which may impact the future success of the Rascal + Friends marketing strategy for the territory.

EXPERIENCE
- An experienced parent who understands the product and has credibility with local parents.
- Understanding of the parenting space in the territory
- Social Media native
- Social media community management
- Marketing/advertising experience

SKILLS & KNOWLEDGE
- High Social Media platform user
- Strong communication skills and network building
- Self-management
- Ability to understand and communicate in verbal and written English
- Understanding of account management/retail environment
- Existing connections/experience with influencer circles

PERSONAL QUALITIES
- Collaborative team player
- Relationship focused
- Detail orientated

- Induction program in New Zealand

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