Communication Leader

Level: Team Leader
Department: Marketing
Report to: Marketing Manager (Trưởng phòng)

Overall Job Purpose:
• Media and communications planning monthly quarterly/ yearly for print advertising, social & digital media channels
• Plan and executive KOL campaigns to promote product, build greater brand awareness and support business
• Co-ordinate with regional office to implement social & digital marketing strategy and adapt into local market
• Manage assigned media & communication budget
• Media partners/ agencies management

Key Responsibilities:
• Being responsible for setting plan and implementing media and communications including online and offline as well as social & digital channels
• Coordinating and supporting the Dealers in the process of working to promote business activities effectively through marketing programs.
• Being in charge of content translation/ copy writing/ artwork layout for all marketing collaterals related such as print advertising artwork, product brochure, online banner advertising, e-Newsletter, eDM…but not limited. To work with graphic designer in house to make sure consistency in accordance with the design standards of the brand identify
• Co-ordinating with regional office and agency to have monthly mandated social content calendar to translate into local language and follow post timeline accordingly.
• Writing up local social media content to promote product, aftersales, local event activity etc…to build better brand awareness
• Recruiting more fans/ followers to social fan pages, increasing greater interaction with members via social content and marketing campaign
• Translating or managing quality of translation (from English to Vietnamese) from agencies/ freelancers to ensure timely delivery and quality of the translation for websites and product catalogues
• Setting plan and managing SEO/ SEM/ GDN campaigns. Monitoring and proposing solutions as needed to ensure always being in the top 3 in the search ranking. Updating new keywords when having new product/ services/campaigns
• KOL campaign planning, implementing and managing media campaigns based on given budget
• Working with relevant department/ team members to leverage/ support marketing activity by using media channels
• Supporting team members on event organizing including new product launch, experiential event, motorshow, press conference…when required
• Collaborating with external partners on co-branding event/partnership/ sponsorship activity
• Planning and managing media and communications budget effectively
• Monthly/ Quarterly/ Campaign report basis

Key Success Criteria:
• Strong presentation skills
• Good knowledge of the automobile industry
• Knowledge of communication trends, best practice media relations and employee communications tools
• Ability to deal with ambiguity and pressurised situations
• Driving skill is a plus
• Dedication, hard-working and pay attention to detail

Education Requirement:
• Diploma/Bachelor degree

Working Experience required:
• At least 3 years experience in Marketing/ Communications field, preferable in Automobile or Luxury Goods industry

Other Skills and Knowledge:
• Strong presentation skills
• Good knowledge of the automobile industry
• Knowledge of communication trends, best practice media relations and employee communications tools
• Ability to develop and manage budget
• Ability to deal with ambiguity and pressurised situations
• Excellent written and verbal communication skills in both Vietnamese and English
• Timeline and Budget management
• Driving skill is a plus
• Dedication, hard-working and pay attention to detail

- Negotiation Salary
- Applicable for all benefits: insurances, 13th salary, annual outing trip, team building act
- Performance Bonus

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