Communication & PR Manager

Reports to: Marketing Director
Department : Marketing

MISSION STATEMENT / Position Description
Being the “face” of the organization, this position’s key role is to proactively increase visibility of the company and its brands, via association with key tribes and external partners.

ROLES and MAIN RESPONSABILITIES
Market Assessment, Consumer Understanding & Insight:
• Able to understand and position the strategic direction of each brand, in terms of environment and segments.
• Understand the difference consumer needs by occasions and drinking habits.
• Collect & study competitors’ relevant tribal associations and sponsorships

Sponsorship Strategy and Activation:
• Identify opportunities of sponsorship in Vietnam, to promote PRVN’s portfolio as first choice of partner to work with.
• Work with brand team to develop clear tribal direction and strategy, supported by actionable sponsorship directions
• Coordinate with B2B teams & Brand Ambassador in implementation, to educate consumers and increase brand visibility in events
• Support brand activities targeting to external stakeholder (Associations, tribes, HNWI….), inviting their presence so that that brand exposure will be communicated

VIP Engagement and Activation:
• Responsible for VVIP customer direct sales handling & logistic coordination
• Assist to build and update VVIP database
• Build and maintain good relationship with top priority & active VVIP based on updated database
• Develop & implement promotion programs to support sales achievement.

Media Relations/Crisis Management:
• Be the “face” to media in terms of interview and in times of crisis
• Build media relations with different media categories

Be a Brand Ambassador:
• Be well trained to conduct product mentoring sessions in events, when required.

KEY PERFORMANCE INDICATORS
Financial:
• P&L of Portfolio managed (Value- driven)
• Assigned yearly value target
Non-Financial:
• Business Mgmt Competencies
• Personal Effectiveness
• Key Functional Responsibilities

WORKING RELATIONSHIPS
INTERNAL
• Marketing Director: daily contact, regular review against objectives, planning meetings, formal and informal performance review
• Peers: Reach alignment and be aware of other categories activities and performance, so as to ensure effective activation of company’s portfolio strategy direction

EXTERNAL
• External Partners: Establish close relationship to understand the needs of theirs and include PRVN’s portfolio in their plans.
• Agencies: Work closely with agencies to plan and deliver most effectively strategies and plans and execute upon approval from management

Education: University graduated or above, PR or Communication major is preferred.
Languages: Excellent command of English (Speak, Read & Writing)
Professional experience & know how:
•5+ years of Sales & PR related experience; 2 years above relevant VIP service experience for luxury products preferred.

Technical & management skills:
•Possesses a strategic mindset, supported by available data
•Strong numerical and financial skills
•Good analytical and interpretative skills
•Well-developed planning and organizational skills
•Excellent communication and presentation skill
•database construction & maintenance

Personal & interpersonal skills
• Strong entrepreneurial spirit
• Highly motivated, energetic, enthusiastic and team oriented
• Quick response
• Strong interpersonal and communication skills
• Cross-culturally sensitive
• Customer focused and result oriented

- In accordance with Company Policy

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