Commercial Director (Giám Đốc Khối Commercial)

● Lead quarterly and annual planning processes to develop business unit plans with key objectives, KPI’s and timing that support & objectives. 

● Define best practices across business units and create common implementation and standards to leverage expertise and resources. 

● Work closely with both corporate management and business unit management in identifying and capturing growth opportunities. 

● Prepare domestic & international Business Development (BD) Budget

● Develops BD action plans that clearly define objectives, goals, schedules and assignments to implement and achieve targeted opportunities. 

● Identify and prioritize acquisition channels that provide the greatest return on BD budget 

● Provide direction and guidance to multiple BD department in planning and execution of customer acquisition campaigns across Key Accounts and Mass Agent. 

● Develop a pipeline for innovation across sales channels, promotional offers and policy co-corporation. 

● Establish and enforce standards for Success Metrics, KPI’s (OKR) and reporting that will provide performance analysis, ROI and insights for all channels/tactics. 

● Provide input on models to define profitability and LTV of acquired customers, using data to refine strategy 

● Promote continual creative improvement and lead programs to expected ROI with an understanding of cost of acquisition, retention and lifetime value 

● Provide daily, weekly, and monthly reports and statistics to monitor and adjust key marketing programs in order to maximize growth 

● Champion new opportunities within the digital landscape, staying on top of the latest trends and innovations 

● To carry out a program for market research and analysis including buying trends and competitor analysis. Track market changes and suggest ways and means to stay on top of the competition 

● Clearly communicate marketing teams; partner with technology teams and external vendors to build software and processes to enable agent targeting/segmentation, campaign execution and measurement at scale 

● Create and implement innovative multi-channel acquisition strategies & campaigns via strong collaboration with Product, MKT and Supplier Relation teams. 

● To provide recommendations for improving or adding new product designs and assists with product development and testing. 

● Identify and build relationships with specialized agencies such as advertising agencies, public relations firms to assist in achieving BD goals 

● Lead cross-functional teams and peers in development and execution of key strategic initiatives. 

● Display leadership role to BD across company.

● Ensure team motivation & development is always high.

● Ensure the team is delivering results as per their agreed goals.

● Providing coaching and direction to insure marketing teams are performing effectively and efficiently.

● 5+ years of professional experience in BD/Marketing/Sales with a strong record of accomplishment in BD. Experience with internet/online business preferred. 

● A minimum of 2 years of experience leading teams of at least 5 people that are functionally and/or geographically diverse is a must. Ideally you have worked in both start-up and corporate worlds 

● Have experience in scaling Key Agent/Key Partner/Mass Agent and building efficient strategy. 

● Demonstrated success creating customer-centric campaigns that speak to specific agent/big customer segments 

● Proven leadership driving collaboration and results through cross- functional teams and peers. 

● Results-oriented with the ability to manage from strategic development to detailed execution. 

● A highly analytical thinker with a depth of knowledge in digital analytics, campaign tracking and ROI metrics 

● Hands-on experience with marketing automation and digital analytics platforms. 

● Excellent management and team leadership skills.

● Demonstrated ability to coach and develop people.

● High degree of flexibility and ability to navigate ambiguity.

● Strong work ethic and demonstrated ability to operate in a fast paced, dynamic environment. 

● Independent critical thinking and creative problem solving skills.

● Highly organized and detail-oriented, with the ability to keep multi marketing campaign active at once. 

● Interest in working as part of a small and growing company, with awareness about the opportunities and challenges that come with a highly adaptive environment. 

● Entrepreneurial thinking and being adaptable to Agile culture will be a strong advantage

● This position will be a base salary + bonus + share

● Your total compensation will be based on experience and production.