Channel Marketing Manager – Trade

I. ROLE SYNOPSIS:
• This role requires holder to take ownership of the development of Trade Engagement Strategy. This is a strategic role and requires the incumbent to develop effective Trade Engagement programs capable of delivering country SMP plans.
II. KEY ACCOUNTABILITIES:
• Develop and execute Trade Strategy for Castrol & BP master brand, Specialties. Would be required to gain strong competitive position for the brands in different channels and manage and develop key trade marketing programs
• Manage Customer Relationships: Develop and manage external suppliers and partners to drive program efficacy.
• Develop Customer Promotions / Rebate Offers: Use research output and exploit current market trends and opportunities, develop and recommend a menu of innovative options for customer promotions, in line with brand values.
• Support Channel development and MCO/PCO Channel offer development
• Facilitate new communication development material that sharply connects and wins with customer and influencers through communicating the Brand Value proposition.
• Manage Vendors: Getting vendors in our bucket, making them understand country process, ensure proper customer management, and ensure that Budgets are utilized as per plan in line with provisions for both B2C and B2B businesses.
• Ensure procurement in line with guidelines with respect to sales promotion, trade marketing loyalty programme etc.; develop safety programme for stake holders (Vendors).
• Competitive Insights from market to be actively sought and updated regularly to sharpen and ensure trade programs are in line with market requirements
• Drive width and depth for NPIs and Key Power Brands through DSR and Distributor initiatives.
• Coupons Rebate Management : Own the rebate & provisioning process
• Drive Rebate RF preparations & Submissions for B2C & HDDSD’s channels for the respective cycles.
• Develop Customer Rebates / Incentives for HDSSD Channel & also participate in key Business Forums such as Pre-DR for the channel & manage critical channel stakeholders
• Castrol CONNEKT – Develop Castrol CONNEKT, a mechanic database collection and direct marketing app basis the feature innovation pipeline, Scheduled maintenance of the APP, liaise with Global Digital Marketing team for Data Security & Data Privacy Protocol compliance & integrate Marketing Campaigns into the APP
• Act in a manner consistent with the BP Values & Behaviours by leading and building enduring capability, energizing people and adhering to company’s Ethics & Compliance agenda

ESSENTIAL EDUCATION:
• University degree in Marketing or related discipline
ESSENTIAL EXPERIENCE AND JOB REQUIREMENTS:
• Up to 5 years of channel sales or marketing or trade marketing experience in Consumer goods/durables companies
• Self-starter, innovative and proactive attitude is critical
• Strong leadership is essential
• Excellent communication and inter-personal skills
• Result driven and seeking for execution excellence
• Track records in various consumer sales and marketing roles

- 13th payment
- Premium Healthcare plan for you and your family
- Pension & Stock option

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