Channel Marketing Manager - Cars

We are looking for a Channel Marketing Manager - Cars for our BP Vietnam office to be responsible for the Brand Management activities such as the Key Brand Marketing Plan, and lead input and output for the following purposes:

- LBM Demand, Vulnerability and Opportunity Planning
- Brand Marketing plans and ASP investment plan, promotion, media, communication.
- Develop & implement specific offers, promotions and communications for the assigned spaces/brands based on the agreed country strategy.
- Supports the development and implementation of innovative digital marketing programs for consumer, channel & business partners across the spaces.

Key Accountabilities
- Innovate locally and adapt global and regional digital retention and loyalty programs/apps that both support the brand and channel strategies as well as to assist the Sales team in deployment.
- Plan and handle the annual Digital Offer & Activation ASP budget, country brands performance and the yearly marketing spend (ASP).
- Accountable for the delivery of Volume, Turnover, Gross Margin and Market Share targets in Power Brands in the assigned Spaces/ Brands/ Markets.
- Contributes to the country strategy development for brands in line with global strategies to meet volume, turnover and gross margin targets.
- Develops and implements the brand Media and Activation (including promotion) plans in country across all channels to finalize activation plans leveraging global programs.
- Accountable for the world class execution of consumer marketing offers (Products, promotions and Communication) in market as well as pricing management for brand variants based on pricing tools.
- Engagement and buy-in from the Workshop Activation Managers & Trade Activation Manager to ensure appropriate inputs.
- Responsible for assumptions and V&Os management for the brands in the LBM process.
- Develop and implement a systematic approach through the embedding of relevant OMS elements and ensuring appropriate risk reviews are undertaken appropriately.
- Fulfil agreed specific Product Quality & Compliance accountabilities which apply to the role of Channel Marketing Manager, as part of the Auto Marketing role card.

About you
- University Degree in Marketing or related discipline
- Experience in B2B and B2C marketing activation
- Experience in disciplined marketing campaign execution
- Experience of working with agencies across multiple media channels and countries
- Strong interpersonal and communication skills

- 13th payment
- Premium Healthcare plan for you and your family
- Pension & Stock option

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