Campaign Planning

Report to Category Director, you will be responsible for:

• Plan and monitor solid year-round campaign planning with clear segmentation for category (Electronics, Fashion, FMCG, Mother & Baby, General Merchandise).
• Coordinate with Campaign Team on mega/A+ campaigns with goal achievement
• Lead A campaign for category with goal achievement.
• Facilitate main category campaigns.
• Ensure that all the Campaign and its landing pages are presented to the highest standards, with the priorities of the customer front-of-mind.
• Ensure that the relevant departments, categories, business functions are represented and that appropriate product selections have been made.
• Develop the campaign marketing plan and define processes for high impact deals hubs like New Arrivals, Bestsellers and during Campaigns like Birthday, Shopping Festival 11.11, etc.
• Conduct long and short-term traffic planning that speaks to seasonal marketing strategies as well as long-term objectives, online and offline.
• Regularly manage and oversee the campaign Performance – daily, peak events, – working closely with Flash Sales Team and Key Account Management Team.
• Partner with Online marketing team and Integrated Marketing, Guided Shopping team (Search, Ranking, Product Badge) to plan, develop, execute and analyze marketing campaigns across online and offline channels.
• Be a co-owner for the category campaigns, working with Integrated Marketing and Product teams to improve customer experience and build a robust, clutter breaking deals platform.
• Compile, analyses, and present performance metrics and enlighten potential opportunities for program growth.
• Establish guidelines and best practice for the execution of category campaigns.
• Work with Customers Behavior Analytics / Business Intelligence team, local finance teams and marketing business intelligence teams to measure and report the results of your efforts.
• Work with the Marketing Solutions team to compile compelling sponsorship opportunities.
• Work with tech teams to drive hands-off-the-wheel deals automation

In order to success in this role, you should ideally have:
• Qualifications in Business Administration or Marketing.
• 3+ years of marketing/product management experience, handling marketing, promotions or loyalty programs for a consumer facing, ideally e-commerce or retail business of significant scale
• An experienced planner and project manager, with strong cross-team coordination skills. Must be comfortable operating at different levels in the organization, and across various teams – retail, creative, finance, analytics, product and so on.
• Strong data-driven decision-making skills, with demonstrated ability to dive deep into customer data and translate insights into opportunities.
• Strong written and verbal communication skills, ability to articulate ideas and persuade stakeholders.
• Strong organizational skills; able to manage multiple projects simultaneously and strong attention to detail.
• An ambitious self-starter with excellent communication and follow-through skills.
• Demonstrated ability and willingness to roll up sleeves and execute to get the job done
• Ability to work successfully in an ever-changing environment with competing priorities
• Fluent communication in both English & Vietnamese.

- Healthcare
- Local, overseas training
- Company outing trip

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