Campaign Manager ( Australian Based Company; Attractive Benefits)

Role Purpose: In your role as Campaign Manager you will be responsible for creating and managing multi-channel brand, product and service campaigns that drive reach, engagement and leads. The role collaborates closely with senior management and the Marketing team as well as external resources and stakeholder partners to ensure flawless, on-time, and high impact delivery of campaigns. The Manager will use insights and customer intelligence to execute end-to-end (plan, test, execute, measure and refine) programs to deliver exceptional results.

ACCOUNTABILITY:

Campaign Management
• Develop integrated B2C and B2B marketing campaign strategies and activity plans to exceed campaign objectives and generate qualified leads
• Manage the implementation, tracking and measurement of integrated marketing campaigns, on time and within budget
• Write and edit copy for a range of promotional collateral including websites, adverts, emails, and SEO copy. etc
• Be responsible for the production and sourcing of all campaign materials

Campaign Reporting
• Ensure each campaign has clear metrics as agreed and ensure campaigns are achieving appropriate return on investment.
• Deliver bi-weekly optimisation and monthly reporting of results against metrics, including use of web analysis tools such as Google Analytics, email data reports, KPI report evaluations, call volume and lead reports etc
• Carry out post campaign analysis to report KPIs and distribute learning for future campaigns
• Work with Brand team to understand stakeholder feedback to influence future design work
• Manage the master plan of activity to ensure that individual campaigns dovetail effectively without duplication or over-exposure whilst still achieving individual campaign objectives
• Complete competitor benchmarking for promotional activity and report regularly to key stakeholders

Stakeholder Management
• Work with The Company’s leaders to obtain buy in for campaigns and gather information to devise, prepare and produce campaign activity and content. Ensure all information is accurate and passes through the official sign off process
• Develop CRM strategies for each campaign and coordinate CRM activity including customer lifecycle communication emails, call centre activity, data pulls and lead management with the Salesforce team
• Effectively manage leads from all areas of the campaign activity in conjunction with the business stakeholders and overall CRM strategy
• Liaise with the Telesales, State Sales Teams to ensure appropriate activity is built into the overall campaign plan and to coordinate delivery of campaign activity as appropriate
• Liaise with the business development to coordinate business to business activity as required
• Liaise with the PR and internal communications teams to deliver supporting activity for campaigns as required

Team Management
• Day-to-day management of Campaign Team to develop plans, creative, production and print that achieve ROI required per campaign
• Ensure that brand standards and identity guidelines are adhered to

General Responsibilities
• Input to the annual Strategic Marketing Planning process
• Ensure accuracy of marketing materials and be responsible for formal sign off process where required
• Adhere to all policies and procedures with regards to budget expenditure, displaying budget control for individual products and courses reporting any variances promptly
• Actively partake in the running of the department providing ideas and best practice synonymous with a high performance team

KEY DELIVERABLES

Financial – Deliver marketing qualified leads that can be tracked through to revenue, with full attribution to media spend.
Health & Safety
Engagement – Delivers highly engaging, on-brand campaigns that engages target audiences.

CRITICAL EXPERIENCE:

• 7+ years successful experience in running national consumer multi-channel and multi-stakeholder campaigns for a national organisation
• Excellent verbal, written and visual communications, presentation and motivational skills; polished interpersonal and influencing skills
• Extensive experience chairing and running workshops;
• Ability to working effectively with senior stakeholders and project sponsors;
• Experience working in the public sector environment is highly desirable;
• Strong verbal and written communication skills;
• Understanding brand and consumer journey to develop meaningful and impactful campaigns
• Project management experience including ability to meet deadlines and competing priorities in a fast-paced environment
• Excellent analytical skills and mathematical skills
• Experience with CRM, preferably Salesforce

KEY COMPETENCIES

• Strategic mindset
Ability to target different audience groups, industry types, products and services.
• Business insight
Applying knowledge of business and the marketplace to advance The Company’s goals.
• Cultivates innovation
Creating new and better ways for the organisation to communicate and be successful.
• Manages complexity
Ability to make sense of briefs including processing instructions, seeking confirmation and using the brand rules to guide decision and effectively solve problems.
• Customer focus
Ensuring customer engagement is always a priority outcome of design.
• Collaborates
Building partnerships and productive ways of working with others to meet shared objectives.
• Communicates effectively
Focusing on clean design that promotes clear communication that achieves defined objectives.
• Creative and curious
Stay current with trends, emerging design techniques and application
• Nimble learning
Actively learning through experimentation when tacking new problems, using both successes and failures as key learnings.

REQUIRED KNOWLEDGE
• Bachelor’s Degree/Professional Degree/Master’s Degree equivalent
• Strong organisational skills to juggle multiple tasks within the constraints of timelines and budgets with business acumen
• Ability to manage projects and be available, as needed, for briefing and update meetings.
• Ability to work independently as well as with a team environment.
• Ability to take creative direction and handle constructive feedback.
• Highly innovative, entrepreneurial and collaborative
• Creative from an idea perspective, with an eye for design and an understanding of the power of storytelling; an understanding and proven experience engaging key audiences

INTERPERSONAL

Key Enablers
• Evaluative (critically evaluates information, looks for potential limitations, focusses upon errors)
• Achieving (ambitious and career-centred, likes to work to demanding goals and targets)
• Innovative (generates new ideas, enjoys being creative, thinks of original solutions)
• Adaptable (changes behaviour to suit the situation, adapts approach to different people)
• Detail conscious (focusses on detail, likes to be methodical, organised and systematic, may become pre-occupied with detail))
• Socially confident (feels comfortable when first meeting people, at ease in formal situations)

Key Derailers
• Low data rational (prefers dealing with opinions and feeling rather than facts and figures, likely to avoid using statistics)
• Low forward thinking (more likely to focus upon immediate rather than long-term issues, less likely to take a strategic perspective) )
• Low vigorous (likes to take things at a steady pace, dislikes excessive work demands)
• Low Decisive (tends to be cautious when making decisions, likes to take time to each conclusions)
• Low independent minded (accepts majority decision, prepared to follow the consensus)

- 13th and 14th month salary
- 20 days annual leave + 10 days sick leave per year; Personal Insurance Package.
- Team building activities, company trips oversea

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