Campaign Associate

• Define metrics and measure success of campaigns using internal and campaign analytics
• Planning and delivering customer engagement campaigns encouraging customer retention and customer loyalty.
• Lead daily campaign maintenance, including internal questions regarding tracking and status of various campaigns, campaign measurement reporting and insights generation
• Customer Journey’s Mapping and analyzing touch points with the product’s features and suggest data-driven solutions for user engagement and retention.
• Monitor and maximize customer lifetime value strategies ensuring maximum profitability, conduct market researches and users’ surveys.
• Work with designer and copywriter to create creatives, content plans, video, banners.
• Work with other departments to recommend and implement changes to systems, processes, and data that support the accurate analysis of marketing performance
• Work with product development and IT teams and other 3d party vendors in creating business requirements for the product’s features and UI/ UX.
• Work with agencies regarding branding, communication, activation campaigns
• Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch

• Minimum 3 years of hands-on experience in digital marketing, content management and user’s engagement/behavior analytics in a tech industry, digital agency, mobile app for financial organization. Candidates from e-commerce/ fintech/ e - wallet are preferable
• Strong background in customer acquisition via digital channels, digital planning and analytics, content creation and management, campaign management via social media
• Prior experience in working with marketing automation tools, FB/Google Analytics, CRMs
• Knowledge of SQL/ Python, DSP/DFPs is an advantage
• Good knowledge of UI/ UX principles, project management and design thinking
• A Confident and articulate communicator capable of inspiring strong collaboration in an organization.
• Strong analytical and creative mindset with attention to details
• Ability to work in a fast-paced and rapidly changing environment.

- KPI Bonus, 13th month salary bonus
- Bao Viet Premium Healthcare for you and your family
- HP EliteBook Laptop

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