Business Planning Executive

*Purpose
・Create & execute Category sales strategy in charge based on the category management view point

・Corporate Strategy > Business Strategy > Brand Strategy > Product Line Brand Strategy
Category Sales Strategy should contribute to make all the above strategies practical, meaningful and realizable one
*Area of Responsibility
(Headings, definition of roles, in order to achieve which results)
"1) Category Sales Strategy:
-Create & execute category sales strategy in line with corporate strategy & Brand strategy from channel, area, shopper and retailer view point. "
"2) Category Management:
-Practice category management
-Create sales forecast based on information from sales team and responsible for it to D&S
-Create effective MK master plan with brand team
-Create effective BTL with brand team (MK campaign, Trade promotion)
-Create sales support tools by category for their activities with brand team (AKABAN & 9 koma <Sales strategy, Merchandising planogram>, critical path, 1 Koma, Display guideline, product catalog)
-Propose Discontinue plan and monitor it to take quick action if needed
-Management of POSM
(Propose type of POSM, produce it and manage its quantity)
-Make a report of category sales situation (Sales, distribution, sell-in, sell-out, competitors activity)
"
"3) Shopper/Area understanding:
-Analysis brand situation by channel and area by category
-Summarize the difference of shopper and channel by category
-Create ""format for checking Genba"" to be shared for common knowledge for sales/MKT members
-Make a report for finding out of shopper / channel by category"
"4) CE, Training, sales briefing for deep understanding of product:
-Propose scheme of training for PG & BA and support their activity
-Hold product knowledge sharing meeting such as sales briefing for sales team's better understanding (NPD/Improved) "
"5) Business operation management:(Data Analysis)
-Create format of any analysis for sales team
-Ensure accuracy and timeline of sales & distribution reports(Daily, Monthly)
-Ensure accuracy and timeline of data processing sales EST
-Date processing for BGT by category, channel, month after getting overall figures from Brand team
-Contact Market data agency (Kanter, Nielsen...) as window person
-Ensure the availability of all Data source"
"6) Business operation management:(MK expense management)
-Ensure MKT expense is aligned with BGT or TGT
-Ensure MKT expense is used and allocated right time and G/L account
-Manage to use ATL, Sale Promotion Expense and research fee within the BGT or TGT by reporting monthly"
"7) Business operation management:(Admin-paper work)
-Do any paper work for making MKT operation smoothly
-Register MOIT, ensure to register on time, monitor flow of MOIT registration
-Do any report of Accrue and settlement for all expense belong to brand team
-Update and ensure Cash flow on time"
"8) Business operation management:(Admin-Support work for sales team)
-Coordinate to conduct training events for sales team (KVSS, Shijoken, Sales Briefing)
-Develop Sales tools for sales team (uniform, product catalog and others)
-Do any support for some event between MKT and sales"
"9) TCR contribution:
- Initiate and promote plan to contribute to company profit through TCR idea"
"10) Coaching:
- Coach other Brand members (Subordinates)"
"11) Paper work:
- Do paper work related to many things"
"12) Other:
- Do assignment from direct superior "

Minimum requirements
- Education:
At least Bachelor’s Degree, a certain level of English skill
- Job-related experience:
At least 1 years engaged in TMK, brand management and Brand strategy
- Specific knowledge:
Skilled in brand management and trade marketing
- Business understanding:
Good knowledge of Kao Strategic direction and know well about shopper and sales channel feature
- Other requirements:

- In accordance with company policy

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