Business Intelligence Manager

Business Intelligence is one of the key drivers to the success of campaigns, traffic mechanics, and thereby business target. It provides standard, methodology, data report, insights as well as solutions to Commercial Teams to win on deal selection. It drives the integration of all the mechanics of promotion and campaign for traffic efficiency.

• Define foundational seller and assortment segments logic, monitoring data performance
• Define the list of top SKUs across category, based on data analytics and alignment;
• Support strategic decisions making on how to best source SKUs inside the list;
• Understanding of the business, country& category requirement, support their personalized assortment operations together with product team
• Improve the function of the Business Intelligence: foundational segments; pricing; personalized operations, improve LAZADA goods Competitiveness
• Work with category teams and regional Business Intelligence to support campaign deal hunting
• Monitor performance (eg competitiveness and GMV growth) of the SKUs on the list, providing insights and alerts to category teams in case of underperformance;
• Discuss performance of SKUs on the list across categories and overall country, understanding what is blocking them from reaching better performance or what they have done to realize good performance;
• Leverage your data analyses, understanding of the business, country knowledge and input from country teams, to come up with structural solutions for the issues the country teams face. Some of the solutions can be implemented by country teams immediately and some of them will be developed regionally;
• Leverage your functional expertise and be in the lead for enhancing our approach and developing solutions in your functional area. Think of eg improved reporting, smart translation of competitor scraping data into actions for the teams, standardized and automated traffic solutions for SKUs in the list, tech development to communicate our critical SKUs to sellers via Seller Center, new LEL or Retail solutions to improve our offering, etc;
• Support the development of solutions for Lazada Vietnam, by working with counterparts from BI, PM / Automation, Traffic, Retail, LEL, etc;
• Test and trial solutions, so they can be further improved and rolled-out region-wide;

• At least 8 years of operational work experience, give priority to offline retail experience or brand store operation
• In-depth knowledge of assortment analysis/operation, know how to prepare goods for customer needs
• Strong knowledge of market dynamics; eg what and how does the typical customer shop, what are specific nuances where customer behaviour is different from customers elsewhere
• Strong project management skills to get target
• Ingenuity and perseverance, being able to uncover why things are as they are
• Powerful analytical skills/Excel skills
• Native language skills, as well as proficiency in English
• Strong communication skills, with ability to collect information across functions and regional functions, as well as align with them and convince them
• Expertise in one of the following functional skills: (1) Data analytics, (2) BI, (3) PM / Automation, (4) Traffic management, (5) Category management.

- Healthcare
- Local, overseas training
- Company outing trip

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