Business Intelligence Manager

Analytics and Reporting
• Analyzing centralized consumer data, define consumer data strategy ( E.g. role of 1st,2nd and 3th party data) and drive actionable insights
• Analyzing customer data to identify customer segments and opportunities to grow B2B/iB2C platform adoption
• Own eCommerce reporting and recommendations to grow the B2B/iB2C business
• Actionable insights and weekly reports that drive revenue/costs savings with the business
• Ecommerce: Category management – drive recommendations the assortment, content & promotions on B2B/iB2C platform, aiming to increase conversion & margin per order in line with customer & consumer demand

Drive a data driven way of working
• Building new data views to support the business (incl. media) and providing suggestions for improvement
• Sales execution – identify performance of B2B adoption and usage across focus OpCos and identify opportunities to grow usage/online revenue
• Building eCommerce dashboards and implementing them in the OpCo for daily tracking and use
• Ensure that RoI of campaigns are measured by applying techniques such as A/B testing, sales uplift modelling and Brand lift
• Clear experiment design & measurement plan for campaigns
• Identify measurement approach based on available data sources and prepare structured/unstructured large data sets for testing and modelling purposes
• Results are measured on a daily/weekly basis and post-campaign through standardized dashboards

Competitive Intelligence
• Analyzing external developments and map to internal business operations to identify customer segments and opportunities to grow B2B & B2C platform adoption and usage.
• Identify areas of data driven opportunities beyond current organizational thinking
• Deliver data roadmap & strategy B2C/B2B

Audience segmentation
• Mine existing and historical data ( e.g 1st ,2nd , 3rd party data sources) for deeper consumer understanding. Use statistical toolsets to create and further enhance input for audience segmentation to allow more effective personalized media campaigning

• Bachelor or Master degree, preferable in business/marketing or of a quantitative nature ( E.g. Information Systems, Data Science, Business administration)
• Min. of 5 years’ experience in BI
• Experience with digital research approaches is a pre
• Experience in ecommerce
• Analytical tools such as Microsoft BI, Tableau, Power BI, Alteryx (BI & data visualization)
• Advanced Excel skills
• Advanced data analytics skills
• Working knowledge in statistics and using tools like R and Python
• Affinity & interest in digital / ecommerce, able to learn very fast, and eager to continuously improve
• Business oriented
• Driven by achieving business results, commercially & analytically strong
• Using data insights (dashboards, KPIs) effectively for decision making
• Builder, able to create new campaigns and operations from the ground up, as well as motivated by ability to set up new processes & way of working
• You can act as a coach: helping & teaching others to learn and improve
• Strong collaboration skills
• A strong sense of responsibility and ownership of work
• Effective communicator, able to deal with business & IT stakeholders
• Team player: work closely with OpCo and Regional team

- Hưởng tháng lương thứ 13
- 18 ngày phép/ năm
- Nghỉ thứ bảy/ chủ nhật

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