Brand Trial & Activation Manager

* Overall
• Building Scale, efficiency & quality in our trial programs across baby care & fem care. Job will entail building the annual plans, propose budgets, manage & control costs.
• Managing overall relationships with venue – like hospitals, vaccination centers, schools, university, offices etc.
• Managing the field force that will execute the programs. Including recruitment , training & evaluation of field resources.
• Work closely with the brand to make sure we can make the trial program more effective & impactful.
• Work closely with digital teams to digitize the experience for consumers, so that we can capture good quality data for further consumer engagement.
• Work closely with compliance, legal & procurement to make sure our engagement follows KC governance philosophies.

* Baby Care
- Huggies sampling and acquisition (POME, AB, Platinum) in Obstetric hospitals, vaccination centers, etc
• Propose, execute and manage full year sampling and acquisition plan at obstetric hospital and other medical channels for Huggies brand
• Review and evaluate effectiveness of the acquisition program on monthly basis for optimization and improvement if needed
• Work with Mill team/DP team/CS team to manage hospital sample production schedule (quarterly or bi-monthly) and deliver to agency
• Work closely with procurement team, legal, internal control, finance on the bidding and contract and process of hospital sponsorship program to ensure KC’s compliance process
• Other hospital initiatives: branding, partnership

* Fem Care:
- Sampling in H-School & University
- Modern Trade Activation
• Propose, execute, manage and evaluate full year sampling and acquisition plan at High schools and Universities for Kotex brand and brand activation at Modern Trade channel
• Work closely with procurement team, legal, internal control, finance on the bidding and contract and process of acquisition program at education channel to ensure KC’s compliance process

• Understand operations and execution details to manage daily work
• Collaborative work with external and internal stakeholders, project management skills
• Skills in reporting and presenting program performance reviews with stakeholders
• Understand how hospital system works
• Have a basic understanding/innate curiosity about consumers, and brands
• English proficiency is a must

- Company policy

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