Brand Marketing Specialist

• Develop localized strategies and implementation plan for consumer, commercial and industrial branded products, including product launches and brand advertising and end-user promotion campaigns, to achieve business objectives.
• Ownership of updated brand identity and image standards and guidelines, and lead in change communications
• Localize and deploy assigned regional marketing initiatives (e.g. marketing materials, consumer promotions, digital marketing campaigns etc).
• Work with regional marketing, supply chain, technology, sales, packaging and legal for product roadmap strategies and changes. Lead in Product Life Cycle Management. Review and identify product gaps, competitive product line assessment, launches, change and inventory management and packaging updates.
• Support channel marketing with relevant branded displays and marketing materials.
• Evaluate effectiveness of strategies and programs in increasing long term brand equity, using research, competitor tracking and market learnings to provide input in defining future direction and action.
• Develop digital marketing strategies, update and review content for country website, social media accounts and support brand content for e-commerce platforms.
• Country liaison with regional marketing team for brand and product marketing updates
• Manage and update assigned budget and inventory, following procurement and compliance guidelines.
• Steward for brand and advertising compliance and ensure all marketing communications are accurate and legally compliant.

- Vietnamese national with University degree (preferably in Marketing or Business).
- Minimum 5 years’ relevant brand and/or product marketing management experience, preferably from consumer goods, automotive, lubricants, or electronics multinational companies
- Proven track record of initiatives and achievements for brand and/or product marketing activities. Experience in digital marketing will be an advantage
- Fluent in English and Vietnamese, with strong business presentation, verbal and written communication skills
- Strategic thinking, planning, problem solving, project management and stakeholder management are skills essential to the job
- Highly skilled in influencing, collaboration and negotiation
- Highly proficient in Microsoft Applications such as Word, Excel and PowerPoint
- Able to work independently and collaboratively in a team
- Able to travel within Vietnam

Training opportunities and a competitive remuneration package will be offered to the successful candidate.

* Địa điểm làm việc: Phòng số L15-06, tầng L15, Tòa nhà Vincom Đồng Khởi, 72 Lê Thánh Tôn và 45A Lý Tự Trọng, Phường Bến Nghé,Quận 1, Thành phố Hồ Chí Minh, Việt Nam

- 13th month.
- Health care program for you and for your family.
- 18 days full paid leave a year.

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