Brand Manager ( Luxury Brand )

 Brand Experience Expectations:
- Make commercial decisions that will enhance service & lead to improved KPIs.
- Think of & implement innovative ways to improve the Brand Experience across your region & business.
- Demonstrate a focus on the client by ensuring that your teams reflect & deliver the Brand values
- Coach store managers to overcome operational difficulties
- Be accountable for retail & visual merchandising standards & energise store teams to deliver the most distinctive stores on the high street.
- Ensure that Store Managers lead & host service within their stores.
- Understand client’s service needs & product requirements & ensure their feedback is acted upon.
- Establish what makes a client return to the brands & recommend the brands to others.
- Take actions to increase the number of clients visiting your stores.
- Actively grow the brands base & use it to drive your business.
- Give feedback to help improve & develop the Brand Experience.
 Operational expectations:
- Improve effectiveness of store operations to maximise sales & profit & deliver the Brand Experience.
- Ensure Front of House & Back of House procedures are being followed correctly.
- Set, lead & review actions to improve any operational or procedural issues in a timely manner.
- Take accountability to maintain high visual merchandising standards to achieve a consistent Brand image.
- Drive visual execution to ensure we are the most distinctive store in the market.
 Commercial Expectations:
- Set, prioritise & drive actions to improve & achieve KPIs.
- Analyse weekly, monthly & ad-hoc commercial information, & act upon findings to make business decisions & influence others to deliver KPIs.
- Manage stock levels and ensure appropriate inter branch transfers.
- Ensure all promotional activity is managed effectively and suitable for the brand positioning in the local market.
- Use commercial reports & local knowledge to share with the brand Merchandising team to influence & improve stock packages to ensure that margin & profit are maximised.
- Use local knowledge of competitors, economic climate & the retail industry to identify risks & opportunities, make commercial decisions & deliver the Retail Strategy.
- Identify local marketing opportunities to raise awareness of the Brand & drive profit, always ensuring that you maintain the Brand’s integrity by choosing events and partnerships that will complement or enhance the strength of the brand.
- Ensure all stores maintain strong commercial visual merchandising of product that help deliver KPIs.
- Encourage & demonstrate to store managers how to think commercially & achieve commercial targets through effective store visits, action planning & reviewing.
- Facilitate & drive the sharing of best practice to achieve commercial success for the store, region & Brand.
- Build relationships with host management teams and utilise host store opportunities.
 People Expectations:
- Recruit, select & develop high calibre management who represent the Brand Values & standards, & who contribute positively to our Brand Experience.
- Ensure all managers & their teams are inducted effectively.
- Provide coaching, deliver feedback, & delegate tasks to stretch & challenge your team.
- Build & maintain influential & productive working relationships with store managers and the teams to influence their performance.
- Deliver timely, effective & energising communications to stores using the most appropriate method.
- Actively develop talent within the business.
- Coach & support the store managers to identify & promptly manage their teams’ performance effectively.
- Demonstrate an up to date knowledge of the relevant employment laws and treat people fairly & consistently
- Manage underperformance in a timely & appropriate way
 Leads Self:
- Be an ambassador & role model for the Brand.
- Adopt an inspirational leadership style.
- Welcome & positively respond to change & challenges & aim to learn from each challenge.
- Demonstrate self-awareness & understand personal strengths & development areas.
- Welcome & seek feedback on your performance & use this to increase self-awareness & personal performance.
- Demonstrate self-learning, development & continuous improvement.
- Maintain personal energy & motivation; adjust your pace according to the needs of the business.
- Take ownership for issues & results.
- Always consider the way you look & conduct yourself to ensure the Brand image is never compromised.
- Manage your own time to ensure deadlines are met & actions are followed up & completed to a high standard.
- Demonstrate an attitude for working well under pressure.
- Demonstrate an ability to manage multiple priorities & remain focused on the key goals.
 Leads Others:
- Lead your team by providing a common vision & communicating the Retail Strategy.
- Be a role model for the Brand & lead from the front to energise your team.
- Recognise & reward individual, team & regional successes.
- Use all available methods & resources to effectively manage store managers at a distance.
- Demonstrate courageous behaviour that inspires others.
- Create a culture within your region that facilitates high performance.
- Question & challenge information in a positive & constructive manner.
- Make timely decisions based on commercial information.
- Create a positive team spirit & support other team members.
- Influence others at all levels of the brand to shape culture & strategy.
- Share best practice for the benefit of the wider team & wider business. Put forward proposals to improve processes within the brand.
- Network & build relationships internally & externally to deliver commercial outputs.
- Use an effective leadership style that brings out the best in your team.
- Communicate, whenever possible, directly with your store managers & head office colleagues. Avoid extensive use of emails to build relationships & energise the communication.
 Other duties requested by Manager

* Personal Qualities
- Experience in branding environment within the Retail / F&B sector, with 5 + years previous experience of management
- Excellent communicator.
- Strong negotiator/influencer with highly developed interpersonal skills.
- Good analytical skills.
- Emotionally intelligent.
- Structured, organized and a strong coordinator.
- Highly numerate.
- Spots opportunities.
- Tenacious, focused and committed

* Commercial Skills

- Knows how to drive sustained results through maintaining excellent relations. Understands customer needs and is aware of cultural nuances

* General Management

- Thorough understanding of finance, systems, and HR; broad experience with the full range of business functions and systems, including strategic development and planning, budgeting, business analysis, finance, information systems, human resources, and marketing

* Computer Skills

- Microsoft Outlook, Office and Excel

* Qualifications

- BA/MBA degree
– Candidates must speak fluent English and Vietnamese

* Experience

- Previous international franchise experience essential, sales /customer service and procurement experience desirable.

- Attractive salary
- Opportunity to prove your ability and develop yourself
- Sales skill training opportunity and professional working environment

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