Brand Manager

FUNCTIONAL BUSINESS OBJECTIVEs (FBOs):

We are looking for Brand Manager for Eri International - a luxury 5 star beauty clinic chain.
The Brand Manager is integral to the success of FLG. Working with the business owners and its Marketing Managers, he/she effectively designs integrated marketing campaign plans and promotions that appeal to target audience and power lead generation activities. Abiding to a high-performance culture and focusing on great execution towards clear revenue generation, he/she contributes to the company’s top and bottom line by:

• Tracking consumer and market insights by reviewing metrics such as sales volume, market share, profit projections, pricing and distribution, and by conducting consumer research;
• Coordinating the design & implementation of marketing plans and monitoring the success of the same;
• Working closely with cross-functional teams to enable flawless brand experiences across all touch points;
• Working with Marketing Managers to generate performance reporting and taking optimization decisions regarding budget allocation, channels, message and audience targeting;
• Implementing systems & procedures leading to smooth cooperation between Marketing, business owners and other relevant stakeholders.

REPORTS TO: Executive Vice President of Marketing

KEY RESPONSIBILITIES & CRITICAL DRIVERS:

A. 30% - Generating Market Insights & Developing Marketing Plans
1) Leverage historical data, industry publications and consumer research to identify trends in consumption, preferences towards brands and current positioning within the industry.
2) Work with top management to crystalize business and sales objectives and trickling the same down to the entire marketing organization.
3) Coordinate the design, implementation and performance measurement of marketing campaigns and communication. Sign off on all collaterals and content needed to support the plans being implemented.
4) Review performance on a regular basis and identify opportunities for optimization.

Key Performance Indicators (KPIs):
 Traffic to Clubs: 90% target achievement or higher
 Budget: costs at 100% or below budget



B. 60% - Enabling Execution & Owning the Brand
1) Work with Marketing Managers to problem solve budget constraints, bottlenecks and blocking issues.
2) Take part in establishing key partnerships and opening doors to new partnership leads.
3) Lead the outsourcing of execution to third parties by establishing process flows, aligning on costs / budgets and signing off on the outputs of such relationships.
4) Work with Creative and Production teams to create and maintain an updated brand guideline book.
5) Ensure consistent implementation of visual guidelines across all channels and communication means.
6) Supervise content created by and for the brand. Ensure indexation of and control access to brand’s assets.

Key Performance Indicators (KPIs):
 Leads: 100% of monthly & quarterly target
 100% of communication produced within brand guidelines





D. 20% - Building Team & Culture
1) Recruitment: Define org structure, identify gaps and recruit ‘A Players’ capable of adding further to the team.
2) Training & Development: regularly promote sharing sessions across the team and provide industry and brand updates to all division stakeholders to generate sense of purpose and momentum.
3) Succession Planning: Ensure an effective succession plan is in place to accommodate the growth of the team. Work with the management team to keep the succession plans current.

Key Performance Indicators (KPIs):
 Recruiting: ensure 80% of the team is meeting KPIs
 Headcount Budget: costs at 100% or below budget

 University Degree strongly preferred, ideally in a relevant degree such as marketing, advertising, communications, business, entrepreneurship or similar
 Minimum of 5+ years’ experience in a directly relevant role, with demonstrated success shown
 Strong commercial sense, with proven ability to achieve outcomes that marry brand identity with results
 Hands on experience of dealing with multiple stakeholders
 Good communication and reporting skills.
 Results driven character. Process focused with a tireless focus on output quality.
 Strong personality, strong understanding of cosmetics / skincare, preferred background in product innovation & launch
 Open for local Vietnamese and expats in SEA.

- Free memberships at California Fitness and Yoga Centers + one for direct family member
- Soft skill training courses
- Healthcare and Personal accident insurance

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