Brand Manager

Brand Managers are tasked with the success of brands and products of Corona Resort & Casino Phu Quoc. They overall plan, develop and direct marketing efforts to increase the value and performance of a Company branding and products. A Brand Manager must focus on developing a brand’s profit and loss performance, image and positioning compared to competitors; must have a good understanding of Company customers and market insights combine with strong creative, ability to analyze market data and organization skills. The position requires close collaboration with marketing, advertising and media departments.

Qualifications
• Requires a bachelor's degree or above in Business (majoring in Marketing is an advantage)
• A seasonal B2C PR and Brand Manager with at least 5 years experience in a similar role.
• Good planner
• Analytical who pays attention to details
• Creative & problem solving capability
• Good communication, negotiation & presentation skills
• Experience in motivating, coaching and developing teams and leading by example
• Truthful, ethical, passionate, enthusiastic
• Expert in speaking and writing English

Responsibilities
• Plan effective marketing campaigns and brand positioning strategies
• Manage existing and new brand categories.
• Approve seasonal design concepts, products, and colors that match our corporate brand
• Contribute to monthly/annual plan
• Assess how new brand concepts and strategies perform (ROI, KPIs)
• Have a long term brand vision and mission
• Plan, design and implement strategies to expand the brand’s impression, exposure and market share.
• Maintain, evolve and share the brand guidelines
• Oversee advertising activities to ensure the right message is delivered for our brand
• Champion the brand internally, making sure the whole company understand the brand/its goals, and use the right brand identity
• Propose ideas to increase company’s image/ visibility
• Develop the PR strategy and plans for Corona Resort
• Deal with all aspects of the PR function including media relations and placement, community relations, issues management, content generation, developing story ideas, PR event, …
• Work with PR agency to develop engaging, consumer interest stories that will generate excellent press coverage
• Deal with incoming press and media queries. Following set procedures, including speaking with relevant areas of the business and drafting responses.
• Be a point of contact within the PR function for our external agencies
• Proactively seek out editorial opportunities
• Monitor, evaluate and report on the success of PR activities
• Direct responsibility for strategy, planning and execution of social media and digital platforms
• Train, manage & lead team members in operational works.
• Support team members in developing professional skills & achieve assigned targets in terms of timing and quality of work

- Attractive salary and bonus
- Social insurance, health insurance, unemployment insurance according to Labor Laws
- Professional, dynamic working environment

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