Brand Manager

Job Purpose and key Deliverables
Job Purpose:
Assist in the development, communication and implementation of Brand Strategies and consumer engagement activities which are aligned to Marketing, Brand Portfolio and Consumer Space strategies and which will assist in the achievement of brand objectives.
Key Deliverables:
Business:
• Support the execution of brand plans and consumer engagement activities to ensure the brand objectives are achieved.
• Adhere to the Global Brand Governance matrix, seeking appropriate governance and oversight line with the Brand global portfolio positioning.
• Support the definition of brand vision, strategy positioning and marketing mix including pack and product specification and communications, in line with brand strategies.
• Analyze market research data to understand Brand issues and market opportunities.
• Compile and prepare documents for Brand projects and brand performance are on time in full.
• Track and monitor brand implementation, performance from both internal & external available resources to ensure agreed brand activities are effectively executed and brand issues to be fully captured.
• Monitor and report Brand Support Expenditure (BSE) to ensure it does not exceed budget defined in operational brand plan.
People:
• Handle communication between Brand Marketing and other inter-departmental functions to ensure the cycle plan is effectively executed and Brand programs are effectively implemented in the field force.
• Monitor external agencies to ensure day-to-day activities related to Brand programs are performed with required quality and agreed cost & timescales as defined in operational brand plan.
• Self-Development by developing understanding & appreciation of the brand strategies among the Trade Marketing & Distribution (TM&D) team through sharing and feedback session.
• Participate in the origination, evaluation and implementation of new, innovate ideas.
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• University graduate with solid academic results, preferably in business management.
• Understanding of basic marketing concepts (Brand Communication, Promotion & Distribution).
• Minimum 2-3 years’ experience in Brand Marketing in a sizeable FMCG company (Preferable MNC company).
• Cross-functional experience of Sales & Trade Marketing operations is an advantage.
• Able to demonstrate an interest and awareness of product development, trade and consumer insights, copy strategy and BTL communication.
• Ability to think/operate strategically, focus and drive for result.
• Influencing skill, particularly in dealing with senior management team.
• Effective communication & negotiation skills.
• High integrity and honesty.
• Competent spoken and written English.

- Competitive salary and bonus
- Competitive salary and bonus
- Professional, dynamic working environment

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