Brand Manager

Purpose (Why the position exists, within which limits and according to which objectives?)
- To achieve the sales target and profit of Laurier Brand
- To best performance for the efficient use of marketing expenses/ business investment
- To best respond for consumers/ customers and plan/ implement the makerting PDC cycle to increase market share and brand value.

Scope
Financial
- Sales value, Business profit; MI; Margin; Price; MKT expense People :Direct subordinates: ABM, Marketing Exe
Non-Financial
- Market share, Brand Idex & score

Decision-Making
- Propose marketing strategy/ tactics and short term/ mid term strategy/ investment/ business plan.
- Create efficient response for consumers/ customers through differentiate makerting activities.
- Control Fabric Home Care total expence which are Marketing expence, Discount and promotion cost.

Reporting: MKT Director

Area of Responsibility
(Headings,definition of roles, in order to achieve which results)
- Develops business objectives, brand strategies, growth targets for the brand that aligns with global business plan. Responsible for building brand vision, brand position, brand architecture and achieaves overall business goals for the brand.
- Strives to be as close as possible to the consumer to grasp actual needs through researches & observations, and actively communicates with the consumer and utilizes the feedback in daily marketing activities. Participates in brand strategy discussions and setting a right consumer target. Proposes Category/BU innovative product concept based on Vietnamese insight with seeds of Kao Group’s R&D and technology to maximize consumer satisfaction. Analyzes market trend, consumer trends, competitors trends to help identify product market development/opportunities to enter as future source of growth.
- Monitoring and implementing marketing programs regarding promotion and advertising campaigns through marketing master plan. Working closely with sales team to provide sales forecasts, plan production and operation issue to ensure the availability of inventory to meet sales target.
- Builds firm cooperative relationship with business partners including Ad agencies, research agencies, suppliers, Kao group companies through mutual understanding and respect for the benefit of all parties and creates dynamic synergy by uniting the creativity and energy of every person and team. Liaising with advertising agencies and business partners to enhance successfull marketing activities
- Develops pricing and pack strategies, improved margin mix, trade spending plans as distribution goals in order to develop actionable KPI's & KPTs. Managing marketing budget related to advertising and sales promotions
- Brand Manager continuously proposes Category Mgr/MKT Director to improve Marketing processes in order to stay one step ahead of changes in consumer lifestyles and the business environment such as the better “Standard Of Procedures”, “Research”, “Brand Agency”, “Media Buying”, “CF & POP production”, “Inter-Division Job Flow”.
- Exchange the information with each countries to share the best practise. And have a good cooperation with kao Japan members based on Asia Harmonization thinking way.
- Brand Manager gives own subordinates own targets, empowers them jobs according to clear orientation, coaches them by “Standard Of Procedures” and evaluates their performance objectively based on Corporate Human Policy.

- Especially has strong Marketing background with outstanding Marketing skills (both product development and brand marketing), preferably Sales and Trade Marketing.
- Has a personality to fully understand The Kao Way.
- Has advanced to at least 1st level management responsibility.
- Has had significant concentration on Marketing execution from product development to brand building and has a good knowledge of every Marketing related job including Factory, Sales, Marketing Support and Ad agency.
- Has a conceptual skill to unify lots of information or data.
- Has leadership skills including the ability to manage brand team with relative autonomy and to persuade related persons and mobilize them to solve issues.
- Has accounting skills to develop Profit & Loss Statement at least.
- Communication skill with related depertment and external company.
- Has a coaching skill for the subordinates and people who concerned in terms of all Marketing skills.

- Attractive salary and bonus
- Free-of-charge health insurance for relatives
- Working day: Monday - Friday

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