Brand Manager

* Key objectives
- Be responsible for the proposal of marketing plan on the assigned group of brand(s) in which strategy and action plan are described.
- In conjunction with Marketing Manager, ensure OTIF execution of marketing plan
- Contribute to marketing innovation to deliver business objectives
- Ensure effective liaison with CDSM and Operation departments, budget comformation and frequent update of data analysis to deliver business objectives
- Strictly follow process of Marketing material development and Regulatory affairs.
- Strictly follow Code of Conduct and Milk Code

* Job Responsibilities
• Contribute in strategy and planning:
- Propose strategies, objectives and marketing plan for the group of brands and products
- Contribute in establishing strategies and marketing plans for the group of brands.
- Create and manage innovation in product development to deliver business objectives.
• Implement marketing actions:
- Deliver the targets as agreed in planning for the group of brands.
- Achieve the preferred brand image by controlling the line communication: set commercial targets, brief agencies, evaluate agency proposals, and manage consistent quality....
- Ensure consistency in brand communication message across channels
- Devise and implement promotional plans on consumer and trade level.
- Coordinate with CDSM and Supply Chain to ensure smooth sales operations and quality in market executions of all brand activities.
- Coordinate with Supply Chain for production and logistics related issues to ensure sufficient product supply and effective stock management; be fully in charge of forecast accuracy.
- Liaise closely with other departments, like e.g. production, NPD, QC, Finance, CDSM
- Ensure frequent update of data analysis i.e. volumes, market shares, sales, market intelligence, qualitative and quantitative market research as well as via frequent market visits.
- Manage relationship with external agencies, like e.g. advertising, event, PR and market research agencies.
• Conformation:
- Keep all marketing expenditures within the marketing budget.
- Train and manages the subordinates.
- Act as an internal auditor.
- The above responsibilities are not intended to be an exhaustive list of all responsibilities and duties required of employees assigned to this job. The incumbent may be asked to perform other duties as assigned by the Company.

- Education: BS/MS degree in marketing or a related field
- Experience: at least 05 years of experience in the field of digital/marketing together with the potential and attitude required to learn
- Skills:
+ Highly developed, demonstrated teamwork and leadership skills
+ Candidate preferably has a combination of general business management & marketing experience.
+ Proven successful experience in driving big organisational changes (change management)
+ Strong ability to influence others
+ Strong strategic thinking and analytical capabilities
+ Strong people management skills
+ Candidate preferably has experience working in the Vietnam market

- Company Bonuses
- Health Insurance & Social Security
- Coaching & Training with Global Mindset

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