Brand Manager

Brand managers are responsible for ensuring that their products (the brand itself) resonate with current and potential customers in a positive way. To do so, these professionals continuously monitor marketing trends and keep a close eye on competitive products in the marketplace.
This is essentially a marketing role, which focuses on marketing to manage, build and increase brand awareness and resonance in Vietnam (both towards it core target audience and growing beyond it).
Brand managers serve as the point-person for developing, implementing and executing marketing initiatives and activities for their particular brand. These initiatives and activities include campaigns (print, web, social media, broadcast, etc.), events, corporate responsibility programs and sponsorships. Brand Managers are responsible for more than executing marketing campaigns; they are also in charge of managing and developing P&L, driving market growth whilst at the same time able to multi task.
- Analyze brand positioning and client insights.
- Translate brand elements into plans and go-to-market strategies.
- Establish performance specifications, cost and price parameters, market applications and sales estimates.
- Measure and report performance of all marketing budgets, campaigns, and assess ROI and KPIs.
- Monitor market trends, research consumer markets and competitors’ activities.
- Oversee new and ongoing marketing and advertising activities.
- Devise innovative growth strategies.
- Align the company around the brand’s direction, choices and tactics.

- Strong understanding, background and experience in building and marketing brands, preferably in an agency or big brand company with at least 3-5 years in one role position/agency.
- Need to have a strong knowledge and insight about the local market place and its competitors, and communicating with brand’s target markets. Well connected with brands, agencies, partners, corporations and similar, related industries.
- The more knowledge about the working field, the more your profile will be preferable.
- Knowledge about Production House, Post House, Sound and Audio Production, Venue, Event Management, Equipment Rental; Media, Project Management, Creative, Scripting, Directing, Producing; or related areas.
- In-depth understanding of the company’s brand and positioning, its current products and future vision.
- Ability to think creatively and innovatively, great ideas and vision.
- Budget-management skills and proficiency.
- Great at presenting and networking skills. Able to create branding and or marketing literature like product presentations or informational brochures for pitch to clients.
- Presentable and well versed (written and spoken) in both Vietnamese and English.

- In accordance to Company's Policy

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