Brand Manager

• Analyze market situations, internal sales performance, consumer insights, market trends, competitors’ movements, etc. to identify brand opportunities and issues, understand unmet needs for brand planning
• Lead brand planning and execution, strong management for both ATL and BTL activities to ensure excellent execution
• Get closed to customers/ consumers via frequent market visits
• Be able to work well with cross functions to drive sales and build brand
• Lead cross functions (R&D, production, supply chain, purchasing, sales, trade marketing) to run NPD process: new product concept development and testing, packaging design & testing, sales forecasting, new product launching, sales briefing/ training, stock management and sales movements... to ensure the success of the launch
• Management of marketing budgets within agreed targets
• Other tasks assigned by line manager

• Bachelor Degree in Marketing, Business Administration, Economics or related major
• At least 2 year experiences at the same position, within FMCG industry is a big plus
• Strong at brand management, consumers understanding, creative & strategic knowledge
• Ability to multi-task and be proactive & independent in a fast-paced, dynamic environment
• Good communication skills both written and oral, presentation and negotiation skill

- Corporate Training
- Laptop
- CJ Membership Card

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