Brand Manager, Anlene

Role accountabilities:
· Implement the brand marketing plans within budget and on time. Co-ordinate the resources of the organisation to achieve approved objectives
· Develop and gain approval for detailed annual brand plans for the assigned products/categories covering all required elements.
· Implement brand marketing plans within A&P budget and on time. Co-ordinate resources to achieve the agreed objectives.
· Develop the annual A & P budget for the brand portfolio and formally monitor and report progress on a regular basis
· Identify and recommend investigations into new product and packaging developments. On approval, implement and launch
· Maintain effective liaison and communication with the Sales Team and distributor
· Manage the implementation of agreed advertising and promotion activities both above and below the line ensuring that appropriate cost benefit analyses are undertaken.
· Create and maintain consumer satisfaction.
· Motivate the team to perform at their best. Hand on to develop team members.

Expectation:
· Successfully drive ANLENE volume and share growth via thorough and proactive understanding of the market situation and consumer behavior.
· Accordingly develop effective marketing strategies including new product development to leverage the brand’s strength into new product categories.
· Co – ordination and management of external service providers (advertising and promotion, market research and distribution).

Report to: Marketing Manager, Anlene

About YOU:
• University graduate in preferably Marketing, Science or Pharmacy, Food Science or Nutrition or other related scientific fields.
• Fluent in both spoken and written English and Vietnamese.
• An MBA from a reputable University would be an advantage.
• Confident, outgoing and career orientated with excellent interpersonal and communication skills including experience in group presentation and public speaking.
• Able to travel nationwide and internationally.

Through your career, you should have:
• Minimum 5 years marketing experience in a Multinational FMCG Company.
• Marketing experience or nutritional background in a food manufacturing company would be an advantage
• Highly computer literate in Microsoft Excel, Power point, Word and preferably with the IBM Lotus Notes email package

- Salary and bonus in accordance with the company
- Insurance policy in accordance with the company
- Paid leave policy in accordance with the company

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