Brand, Consumer Insights & eCommerce Senior Manager

Department : Marketing Department
Location : HCMC, Vietnam
Reports to : Marketing Director

JOB PURPOSE
To develop and deploy above-the-line marketing plan aligned with Business Strategy. The job holder is also responsible for brand building, drive awareness of key product category on growth, relevant communication and innovation related to the target customers and market focused.

RESPONSIBILITIES

1. Understanding consumers’ Insights
• Understand market dynamics, competition, consumer/contractor/architect/customer insights through (Research, Competitive trends, trade visits)
• Understand Media landscape and trends to maximize the investment and effectiveness
• Brand positioning vs. competitors
2. Business Management & Innovation
• Define media channel mix and affordable price positioning to extend brand awareness on potential market/ categories.
• Market understanding and explore the opportunities for building brand leadership through assigned categories
• Align with the other Business functions to ensure timely and effective launch
• Manage above-the-line Marketing budget effectively and efficiently
• Develop and manage eCommerce.
3. Brand equity/communication
• Work with Head quarter and relevant agencies for developing and implementing the communication plan within approved budgets.
• Integrate the brand positioning across all the elements of the Marketing mix for both ATL and BTL.
4. Team management
• Manage and develop brand team for great team spirit and environment
• Leverage employee skills for high efficiency
• Training and coaching for team members

REQUIRED KNOWLEDGE, SKILLS AND EXPERIENCE/QUALIFICATIONS
• Good communication and organizational skills.
• Effective negotiation skills and selling skills.
• Able to work within a team.
• University degree, major in Marketing, business administration or foreign trade
• Fluency in English (Speaking and Writing)
• Presentation skills, planning, analysing, communicating, creating, and implementing

Key Success Factors/Relevant experience:
• Minimum 5 years of experience in Marketing Field and at management level.
• Cross Functional Appreciation
• Category: FMCG, Electronic Appliances, Construction Materials
• Good understanding of local market and consumer’s behavior
Additional Comments/ Personal Characteristic & Behaviors
• Ability to take multitask, people and team oriented, ‘Can do” attitude

- Attactive salary and bonus
- Social insurance, health insurance, unemployment insurance according to Labor Laws
- Professional, dynamic working environment

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