Brand and PR Manager - Digital Bank
Mức lương: Thỏa thuận
Đã hết hạn nộp hồ sơ - 122 lượt xem
Ngày cập nhật: 06/02/2020
Thông Tin Tuyển Dụng
Hình thức làm việc: Toàn thời gian
Chức vụ: Trưởng nhóm
Ngành nghề: Tổ chức sự kiện/Quà tặng, Marketing/Quảng cáo, Ngân hàng/ Tài chính
Mô tả công việc
[BRAND STRATEGY]
- Develop and execute a rolling 12-month marketing and promotional calendar to drive traffic, profitable sales, and engage the target customer with the brand
- Ensure that best of class project management practices are employed to deliver all marketing communications within strategy, budget, and deadline.
- Lead the creative development of brand themes that convey the brand point-of-view, and business targets via coordination with other functional units within Marketing Center
- Ensure brand consistency
- Facilitate integration of marketing, sales bureau, product development and other departments as appropriate, to fully develop Big Ideas.
- Develop and implement Customer Loyalty Program.
- Initiate and maintain program analysis reporting for all brand marketing initiatives
- Develop, optimize and track annual brand marketing budget.
[PRODUCT MARKETING]
- Develop product positioning and consumer-centric messaging that differentiates our products & product promotions in the market
- Support Business Development team with planning, releasing and evaluating of new product launch as well as promotional activities
- Product differentiate strategies; supporting new products development and eventual launch, designing Customer Value Preposition
- Be the expert on customers, how they buy and their buying criteria
- Be the expert on the competitors and how to crush them
[ORPORATE COMMUNICATION]
- Employ a variety of communications tools: print advertising, public relations, visual merchandising, direct marketing, strategic partnerships, events marketing, on-line, viral marketing, cause-related, local/community initiatives
- Initiate and review internal and external communications plans to serve business development purposes
- Drive CSR campaign/ initiatives
- Review and report regular brand communications tracking to CMO and CEO
- Develop and execute a rolling 12-month marketing and promotional calendar to drive traffic, profitable sales, and engage the target customer with the brand
- Ensure that best of class project management practices are employed to deliver all marketing communications within strategy, budget, and deadline.
- Lead the creative development of brand themes that convey the brand point-of-view, and business targets via coordination with other functional units within Marketing Center
- Ensure brand consistency
- Facilitate integration of marketing, sales bureau, product development and other departments as appropriate, to fully develop Big Ideas.
- Develop and implement Customer Loyalty Program.
- Initiate and maintain program analysis reporting for all brand marketing initiatives
- Develop, optimize and track annual brand marketing budget.
[PRODUCT MARKETING]
- Develop product positioning and consumer-centric messaging that differentiates our products & product promotions in the market
- Support Business Development team with planning, releasing and evaluating of new product launch as well as promotional activities
- Product differentiate strategies; supporting new products development and eventual launch, designing Customer Value Preposition
- Be the expert on customers, how they buy and their buying criteria
- Be the expert on the competitors and how to crush them
[ORPORATE COMMUNICATION]
- Employ a variety of communications tools: print advertising, public relations, visual merchandising, direct marketing, strategic partnerships, events marketing, on-line, viral marketing, cause-related, local/community initiatives
- Initiate and review internal and external communications plans to serve business development purposes
- Drive CSR campaign/ initiatives
- Review and report regular brand communications tracking to CMO and CEO
Yêu cầu ứng viên
- University Graduate – major: Business, Marketing/ Communications preferred
- Experience in brand marketing and promotions using broad marketing mix is a plus
- Min. 4 years of working experience in Brand strategy and MKT Communication
- Min. 2 years in the same roles
- Demonstrate experience in banking and financial service is a plusCreative and strategic thinker
- Clear communication skill, both written and verbal
- Language requirements: English – fluent – spoken and written
- Idea inspiring, creative energy
- Attentive to detail in fast paces environment
- Professional demeanor
- Strategically oriented
- Highly organized
- Experience in brand marketing and promotions using broad marketing mix is a plus
- Min. 4 years of working experience in Brand strategy and MKT Communication
- Min. 2 years in the same roles
- Demonstrate experience in banking and financial service is a plusCreative and strategic thinker
- Clear communication skill, both written and verbal
- Language requirements: English – fluent – spoken and written
- Idea inspiring, creative energy
- Attentive to detail in fast paces environment
- Professional demeanor
- Strategically oriented
- Highly organized
Quyền lợi được hưởng
- 13th month salary
- 15 - 20 days
- KPI Bonus
- 15 - 20 days
- KPI Bonus
Cách thức ứng tuyển
Hồ sơ theo yêu cầu của nhà tuyển dụng khi liên hệ trực tiếp
Giới thiệu về công ty
FE Credit
REE Tower, 9 Doan Van Bo, District 4, Ho Chi Minh City
REE Tower, 9 Doan Van Bo, District 4, Ho Chi Minh City
We were founded as Consumer Finance Division of Vietnam Prosperity Joint-Stock Commercial Bank (VPBank). In 2015, we successfully transferred to an independent company with the Brand FE CREDIT. Since then, we continuously have been enlarging and taking the leadership of consumer finance market in Vietnam. Our success is built on ...Chi tiết
We were founded as Consumer Finance Division of Vietnam Prosperity Joint-Stock Commercial Bank (VPBank). In 2015, we successfully transferred to an independent company with the Brand FE CREDIT. Since then, we continuously have been enlarging and taking the leadership of consumer finance market in Vietnam. Our success is built on serving the best sake of our customers; we are keen on designing new products with add-on values to customers with our philosophy of Fast and Easy. We have long nourished the determination to professionalise our operations. We embrace a strong organisational culture with a shared aspiration and values which allows us to act as a united and focused company. FOCUS – UNITY – SIMPLICITY – OWNERSHIP See yourselves in a new light In essence of joining our company, you will be given the scope to seize every opportunity and helped to acquire specific competencies you’ll need to succeed either you wish to go wide or go deep. Our company prides ourselves on our underpinned principle of nurturing people in not only HR policies but also in our culture. We value innovations and we need people to work on initiatives and carry on our business vision of operating excellence and market leadership. Alongside with these, we believe our staff members deserve a good working condition, so that in addition to social health insurance you will be accessible to health and accident insurance and will be eligible to join in team building every year. We also value your efforts; for this reason, we give you both financial and non-financial rewards such as: KPI bonus, Best Initiatives, Best performer or Best manager of the year, etc. COMPANY'S BENEFITS Financial support: - Probation with full salary - Lunch allowance - Wedding support - Family funeral support - 13th month salary + KPIs bonus - Performance rewards and awards Insurance: - Accident insurance - Health insurance Events and activities: - Christmas - Year End party - Team Building - Family Day - Sport Day Ẩn chi tiết
Bạn đang xem tin việc làm Brand and PR Manager - Digital Bank trong ngành được tuyển dụng tại bởi FE Credit. FE Credit đang cần tuyển 0 người nhân sự với hình thức làm việc: Toàn thời gian cố định. Yêu cầu kinh nghiệm Không yêu cầu. Website tìm việc làm timviec24h.vn cập nhật tin Brand and PR Manager - Digital Bank cách đây lúc 02/04/2020 00:00:00. Người tìm việc lưu ý không nên đặt tiền cọc khi xin việc . Chúng tôi luôn cố gắng đưa tin tức tuyển dụng nhanh và chính xác nhất cho bạn.
FE Credit
Địa chỉ: REE Tower, 9 Doan Van Bo, District 4, Ho Chi Minh City
Quy mô: Hơn 10000 nhân viên
Việc làm tương tự
Brand and PR Manager - Digital Bank
Mức lương: Thỏa thuận | Hạn nộp hồ sơ: Đã hết hạn nộp hồ sơ