Brand Activation Manager

SCOPE:
• Define individual and team capability for each sales function base on the company mission, strategies.
• Liaise with global brand teams, regional marketing team and international markets to ensure activity relevance for brand strategy and global best practice.
• Develop plans which are set within a context of an agreed brand strategy & based upon relevant consumer insights, shopper behavior & attitudes.
• Develop compelling agency briefs, rooted in clear consumer insight and inspires agencies to deliver excellent creative work.
• Consider all elements from a comprehensive brand audits to draw out implications, issues and recommendations for change
• Sets realistic short and long term marketing objectives for their brands and their activities
• Design, develop and implement comprehensive annual marketing and sale plan that ensure the development deliver best support to brand objectives
• Communicates clear channel guidelines, translates brand benefits and updates on consumer insights to trade marketing.
• Implements the overall communications strategy including sponsorships, (incorporating advertising, PR and promotions) and its conversion into briefings and execution.
• Monitor brand performance using sales, financial, market and consumer data and recommends appropriate action. Ensures marketing spend is in line with budget.
• To effectively develop the capability of the Assistant Brand Executive.
• Ad-hoc as requested by management.

PERSONAL SPECS:
• 3+ years experience in a senior brand management, marketing or advertising agency activation, trade marketing or similar role
• Experience in the alcoholic beverage industry a distinct advantage
• High level of English written and spoken including presentation skills
• Disciplined, self motivated and pro-active
• A relationship builder
• Ability to work in an entrepreneurial environment- doing anything that’s necessary to get the job done, sometimes even beyond your scope of work
• Passionate. Outgoing nature. We are in the drinks industry and it’s a lifestyle business so a cultural fit to the environment is essential
• The position is open to both Vietnamese and international candidates

COMPENSATION/ ALLOWANCES:
• Salary & allowances- local package, negotiable based on experience

- 13th month plus incentives
- Premium Health Care
- Lifestyle oriented; dynamic and energetic environment. Central city location

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