Brand Activation Executive

To develop and implement short-term intervention on market dynamic to achieve business target in an effective way

1.Lead development and implementation short term trade promotion program to support business objectives :
• Closely work with Sales, Marketing Intelligent team to develop and implement short term trade promotion program to support pricing and volume objectives
• Pre & post promotions evaluation through: estimated ROI, market feedback as well as market data readings when applicable.

2. Responsible for Promotion Payment and overseas tours to customers
• Work closely with sales & distributors to ensure promotion payment to be on-time in-full
• Lead & organize local/overseas tours to customers

3. Responsible for Merchandizing / POSM items and store visibility
• Work with 3rd party vendors to produce and monitor the usage of merchandise materials
• Implement visibility activities ie. signages, store decoration

4. Campaign planning, implementation and evaluation
• Closely work with Sales and customers to plan and organize customer seminars/workshops
• Manage 3rd party to implement seminars/workshops

5. Ensure process complied to internal/external procedure requirement
• Comply internal audit procedures

EDUCATIONAL QUALIFICATIONS
- Bachelor degree in business, preferable in Marketing, Business Administration.
- Proficient in Microsoft Excel, Word, PowerPoint
- Excellent command of English language

RELEVANT EXPERIENCE
Minimum 1 - 2 years of experience in marketing or trade marketing department within retail, FMCG, building materials sector, including retail network & brand / product management

LEADERSHIP COMPETENCIES
- Analysis and problem-solving
- Driver change and innovation
- Engage & inspire
- Customer focus
- Adapt & learn

- Holidays/ Tet/ Productivity/ Volume/ Year end bonus (13rd month)/ Performance
- Provided special corporate health insurance (Fico-YTL care)

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