Associate Manager, Marketing & Communication

JOB PURPOSE

To assist Marketing & Communications Manager in planning and supervising marketing and communications operations to achieve business strategic priorities. The role will help to lead and manage of a team within Marketing & Communications department of BUV, he/her must motivate and extract results from team members and responsible for the outcome.

AREAS OF RESPONSIBILITIES

1. Marketing Management
• Provide short and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.
• Maintain research database by identifying and assembling marketing information.
• Create marketing strategies and execute marketing campaign in coordination with Collaborate with sales and Marketing PR team.
• Provide feedback into product development and service offers; participates in the development of product and service offers; collaborate to create, launch and track performance of product and service offerings in our markets.
• Ensure that brand guidelines are adhered to in all marketing activities across the company.
• Evaluating the performance of campaigns and troubleshooting those that underperform.
• Monitoring and improving BUV website.
• Managing third-party vendors.
• Achieve the Marketing Enquiries and enrolment target.
• Oversee the supervision of staff which includes work allocation, training and problem solving.
• Review and evaluate the performance of subordinates in the exercise of their responsibilities to ensure co-ordinated staff effort in meeting the goals of the University.
• Undertake any other assignments as delegated by Line manager and/or the Chief Operating Officer.

2. Public Relations Management

• Develop PR strategies and execute campaigns and initiatives to improve public perception of BUV.
• Maintain and manage BUV corporate image and identity, which includes the use of logos and signage.
• Develop and maintain strong relation with media, manage media enquiries, seek high-level placements in print, broadcast and online media.
• Establish effective internal communications strategy to ensure employees of BUV are kept informed and motivated and to build BUV culture.
• Plan and execute flawless events through managing all aspects of event coordination including but not limited to budgeting, event and program messaging, materials creation, signage/giveaways, contract negotiation, vendor relations, site selection, accommodations, participant registration, agenda scheduling, staffing, on-site production, F&B, and logistics…
• Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.
• Plan the content strategy, generate targeted media coverage and social communications content through storytelling and the development of creative PR programs; write effective press releases, prepare information for media kits and develop and maintain company internet web pages; draft speeches and keynote presentations for company executives and arrange interviews and other forms of contact for them.
• Perform in-depth research to support communications and messaging Negotiate contracts vendors to meet business needs and manage costs.
• Undertake any other assignments as delegated by Line manager and/or the Vice Chancellor and President
• Contributes to the overall success of the University by performing all other duties and responsibilities as assigned.

MINIMUM ACADEMIC/PROFESSIONAL QUALIFICATION
- Qualified personnel to be based in Hanoi, Vietnam
- Graduate in Business Management / Marketing / Public Relations or business related degree preferably from an internationally reputable university


RELATED EXPERIENCE
- At least four (4) years of management experience in Marketing and Communications areas in an international working environment (in a foreign multinational company in Vietnam or overseas)
- Proven copy writing experience for PR articles, direct mail, email, web and events
- Intensive experience in Internet Marketing is desired.


COMPETENCIES (KNOWLEDGE, SKILLS & ABILITIES)
- Clear cut understanding of organization/company goals, and work accordingly to achieve the goals.
- Experience working in a flexible and changeable environment
- Familiarity and skill with the tools of the trade in marketing including PR, written communication, website development, market research, content creation, Microsoft software suite of products, visual communication software products, and creative services. Desirable – Adobe creative suite
- Experience managing external PR and communication consulting firms and contractors.
- Experience in the local Vietnamese marketplace is a plus.
- Fluent in English with outstanding copywriting skills

COMPETENCIES (BEHAVIORAL)

- Strong effective communicator.
- Highly developed, demonstrated teamwork skills.
- Ability to delegate and coordinate the efforts of a team of diverse employees.
- Demonstrated ability to increase productivity and continuously improve methods, approaches, and departmental contribution. Commitment to continuous learning.
- Expert in internet and social media strategy with a demonstrated track record.
- Demonstrated effectiveness in holding conversations with customers, customer evangelism, and customer-focused marketing development and outreach.
- Demonstrated ability to see the big picture and provide useful advice and input across the company.
- Ability to lead in an environment of constant change.
- Experience working in a flexible and changeable environment
- Familiarity and skill with the tools of the trade in marketing including PR, written communication, website development, market research, content creation, Microsoft software suite of products, visual communication software products, and creative services.
- Experience managing external PR and communication consulting firms and contractors.
- Experience in the local Vietnamese marketplace is a plus.
- Fluent in English

- Premium healthcare for employee
- 08 days sick leave full paid per year
- Laptop

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