Associate Manager, Branding

Reporting Manager Title: Communication & PR Manager
> Job Purpose

The incumbent of this job is responsible for deployment of branding programs nationwide including communication plan, public relation and branding activities the delivery of our strategic goals of the program and marketing objectives.

> Major Accountabilities

- Strategy
• Contribute to planning branding programs, activities, strategic update meetings
• Executing branding programs and activities at national and local levels as approved plans

- Implementation
• Participating in building the branding plans including communication, public relations and branding
• Deploy branding programs/activities as approved plans
• Execute marketing activities defined in marketing plans of Brand, PR, Communication, Product MKT or others.
• Manage the expenses of approved branding activities
• Build, Execute internal communication for marketing activities
• Conduct site visits to ensure brand compliance at all channels as approved
• Manage and coordinate external and internal resources to ensure plan goals are achieved
• Contribute to weekly and monthly reporting and be able to turn data into insights to continuously improve
effectiveness of campaigns.
• Develop strong relationships with key stakeholders in the business; sales, commercial, finance and
purchasing

- Review
• Establish and take accountability for on-going review of assigned projects performance and reporting back
to the PR and Communication Manager and other appropriate team members.
• Monitor competitors and provide recommendations to ensure the company maximizes the investment

- Others
• Proactively communicate with Client Experience, Product Marketing, Digital Marketing Team to understand
the plan and seek for input and feedback
• Apply best practice and governance process, and anticipate, manage and mitigate project risks and use of
resources accordingly
• Ensure all communication in compliance with brand guidelines

> Performance Indicators (if necessary)

- Financial metrics:
• Business target
• Budget: manage spending within the approved budget

- Customer metrics:
• Client index
• Brand awareness
• Number of campaigns achieving the pre-set KPI
• Number of campaigns, plans, activities delivered timely by Communication and PR team

Specialized Knowledge/Skills:

- Technical Knowledge
• Experience in executing branding activities and communication
• Experience in implementing CSR activities and communication
• Experience in coordinating with event teams for organizing and communicating events
• Understanding natures of sale distribution channels for effective communication
• Experience in working with cross-function and vendors for marketing activity deployment
• Good knowledge of the operations and sales support processes

- Competencies and Skills Required
• Team player across business/department lines
• Proactive and a Self-starter
• Practical in approach and business focused
• Committed and Works to strict deadlines
• Willing to travel on occasion as required
• Able to manage multiple projects at the same time
• Good communication and negotiation skills with all levels of staff, distributors and customers

- Track Record of:
• Implement marketing or sale campaigns
• Support product marketing team to deploy marketing activities at sale channels

Education and Experience:

- Education:
• Bachelor or higher Degree preferably in Marketing, Economics, Business Administration, Economics
• Specific certificate in marketing

- Experience:
• Minimum 4 years relevant working experience in marketing, branding management is preferred

- Salary and bonus in accordance with the company
- Insurance policy in accordance with the company
- Paid leave policy in accordance with the company

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