Assistant Marketing Manager / Specialist - Fitness

We are looking for an Assistant Marketing Manager / Marketing Specialist of Jetts Fitness Vietnam.
Working place: FLG Vietnam Home Office - District 4, HCMC

FUNCTIONAL BUSINESS OBJECTIVEs (FBOs):
As an Assistant Marketing Manager, your main mission will be to build and enhance your assigned brand in order to achieve its business and marketing objectives. You will do so by supporting with marketing planning and execution of that same plan.

You will own and activate our Brand’s digital and social strategy across owned and earned channels. Your responsibilities will include crafting and executing a social media communication strategy, implementing community engagement initiatives and weaving existing marketing campaigns & initiatives into our social communication, and social media plan in order to make sure the online brand coverage with proper brand communication.

You will also be in charge of offline activities implementation to generate the brand engagement and brand advocacy among customers. Through that, support sales to generate the leads and conversion.

REPORTS TO: Marketing Manager

KEY RESPONSIBILITIES & CRITICAL DRIVERS:
A. Develop Social Communication plan
1) Develop and execute a social communication strategy (including owned channels and earned) aligned with brand principles and which builds brand awareness & love and meets commercial needs.
2) Develop and deploy an integrated content roadmap that yields an exceptional experience across all channels by telling compelling stories via Evergreen and timely campaigns.
3) Coordinate and monitor the execution of Agencies (wherever applicable) and internal teams to deliver on the plan on time and with good quality.
4) Monitor KPIs that provide insights on how to develop content that resonates with target audience.
5) Optimize content and channels for reach and engagement by uncovering insights and developing actionable recommendations based on performance. Provide regular updates on performance.

B. Plan & Execute Offline Marketing Activities
1) Assist with the planning for the offline marketing activities’ calendar and assume hands on execution to achieve the results intended.
2) Coordinate with internal teams to execute on necessary collaterals to support the offline activities by social media plan. Ensure the alignment of all execution with existing regional brand guidelines.
3) Work with Agencies and Creative Team to create the design and production to make our event outstanding and compelling, align with brand spirit and equity. Make sure brand image is consistent in all touch points from online to offline merchandising in activation/offline activities.
4) Complete all routine administrative functions (e.g. reports, plans, etc.) in an accurate and timely fashion.

C. Relationship Building
1) Strive to establish a symbiotic work relationship with other Marketing and Business Functions (i.e. supporting team members, providing coaching, identifying opportunities to contribute to cross-functional initiatives).
2) Stay ahead of issues through ongoing engagement with key partners in the organization (Marketing, Sales, HR).
3) Participate in regular Sales & Marketing calls & meetings and contribute with your perspectives.

D. Self-Improvement & Team Contribution
1) Contribute to team culture by sharing ideas to improve marketing campaigns, customer targeting and effectiveness of consumer targeting.
2) Seek constant self-improvement on relevant topics that can help deepen team’s knowledge.
3) Work with integrity and deliver the maximum quality work to help move the company forward.

- University Degree strongly preferred, ideally in a relevant degree such as marketing, communications, advertising, business, entrepreneurship or similar.
- 2 -3 + years of experience working in brand position.
- Excellent speaking, writing, and editing skills in both Vietnamese and English.
- Results driven character. Process focused with a tireless focus on output quality.
- Creative thinker with strong strategic mindset; solid experience in concept to execution of new ideas.
- Experience partnering with and influencing others outside direct line of control, management.
- Experience working in a fast-paced, multi-tasking, deadline-focused, ambiguous yet dynamic environment with constant change.
- Positive attitude and an ability to learn.
- Good communication and influence in terms of internal and external team.
- Strong networking, relationship-building and interpersonal skills are imperative.
- Demonstrated knowledge and success utilizing social media, digital channels to engage audiences with brand, organization content. Experience managing agencies is a plus.
- Familiarity with social media monitoring tools and related metrics reporting.

- Personal Accident Insurance 24/24
- 12 annual leaves per year
- Free gym membership

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