Assistant Marketing Manager

Corporate Division: Sales & Marketing
Business Division: Sales & Marketing Vietnam
Business Uni: Yara Vietnam

Overall Role Purpose:
Responsible in conjunction with the Marketing Manager, for planning, budgeting, implementing and executing all marketing activities in Vietnam such as Brand Identity; Customer Engagement; Channel Partners Program; Market Research and customer segmentation... The role focuses on driving Yara’s customer centric strategy, being empowered, proactive and preemptive, setting the agenda, balancing long term approach with short term delivery in support of the Yara Vietnam business.

Reports to: Marketing Manager

Accountabilities
Customer
- business roles: External
- functional roles: Internal
Key activities
• Together with the Marketing Manager, for planning, budgeting, implementing and executing all related marketing activities in Vietnam.
• Organise and implement all Online to Offline; Above the Line and Below the Line marketing activities to support & contribute to financial targets.
• Plan, budget, implement & ensure successful execution of marketing campaign through the provision of accurate & customer target lists, performance tracking; measurement & final ROI reporting in conjunction with the Marketing Manager.
• Manage and further develop the Yara brand through communicating a consistent message both internally and externally whilst ensuring all Company’s literature, packing and POSM that carry the brand are in full compliance with the Yara branding and advertising guidelines.
• Direct Marketing: Plan, develop and execute regular Direct Marketing campaigns to generate revenue achieving KPI.
• Customer Database Management & Analysis: Deep dive analyze customer performance and loyalty to build efficient campaigns/activities.
• Develop, plan and implement cost effective campaigns to secure maximum return on investment whilst ensuring that costs are kept within the Company’s Marketing budget that requires effective negotiations with vendors and agencies and constant monitoring of the budget.
Carry out any task that is required by Marketing Manager
Other departments
• Clearly communicate & co-ordinate, with the related departments, their involvement & how they will be affected by digital marketing activities
Overall goals / Typical measures
- Volume Growth
- Campaign ROI
- Budget
- Activity completed

Stakeholder
- business roles: Internal
- functional roles: External
Key activities
Agencies and Partners
• Liaise with agencies as & when required to support Vietnam marketing activities including marketing activities brainstorming; developing visual; content & providing graphic support.
• Conduct regular business reviews
AP Regional and Global Marketing Team
• Liaise with Regional and Global marketing teams as and when required
Overall goals / Typical measures
- Good & effective working relationships to ensure adequate support and resources
- Feedback & Performance reviews

Process
Key activities
• Track & monitor progress of the digital marketing performance
• Prepare evaluation of the program results to ensure ROI
• Ensure all marketing activities executed in Vietnam are in full compliance with the Yara Brand Guidelines.
• Complete & manage within given timelines weekly/ monthly reports and Team Brief; Annual review presentations.
Overall goals / Typical measures
- Program Evaluation

Skills
Agriculture interest and knowledge
Proficiency in written and spoken English
Strong writing capabilities
Sound analytical skills, attention to detail, speed and efficiency in execution.
Strong relationship builder with empathetic personality.
Possess appreciation of a multi-cultural environment.
Possess the ability to communicate with people at all levels.
A self-starter who is able to take up projects and work under pressure with minimum supervision.
Strong organisational and multi-tasking skills and the ability to keep projects on track.

Competences
MAKING CUSTOMERS MORE SUCCESSFUL
Recognizes and understands customer wishes and needs and tries to satisfy them.
Actively develops and delivers customer oriented solutions.
Maintains relationship with customers (internal/external).
Proactively seeks to increase customer satisfaction

Expected years of experience: Minimum 3 years relevant working experience.
Educational Qualifications: Degree with background in Marketing, Business or Communication

- In accordance with Company Policy

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