Assistant Manager, Channel Marketing

** POSITION OBJECTIVE:
AIA Vietnam is seeking an enthusiastic self-starter who thrives in an innovative, collaborative, and fast-paced environment. The Assistant Manager of Channel Marketing will deliver on channel marketing activities in support of a range of distributor models: agency, bancassurance, direct, brokers. The ideal candidate should have a passion for driving change, strong execution capabilities, and a keen interest in connecting with a broad range of people. The role will also include some domestic travel.

** PRIMARY RESPONSIBILITIES
• Develop and implement a channel marketing plan that will move the dial on distributor affinity, leading to improved engagement and sales activation.
• This role assumes marketing leadership in support of our distribution channels. Activity will include, but not limited to, the development and execution of:
o Distributor recruitment campaigns
o Sales activation campaigns
o Distributor communities to constantly engage
o Events ranging from large scale sales rallies to localized customer events
o Sales engagement materials in digital and print (online campaigns, point of sale materials, etc)
• Manage and nurture relationship with internal stakeholders, sales and distribution channels; and work collaboratively with internal stakeholders to achieve successful outcomes
• Execute small to large scale production schedules and delivery (for campaigns, events, point of sale materials). Engage and oversee external vendors such as marketing and event agencies by working in tandem with other teams within the marketing department.
• Execute a digital strategy that is aimed at enhancing distributor engagement with AIA.

• Minimum track record of 6-8 years in channel or trade marketing, supporting distributors with on-the-ground campaigns, marketing communication materials, consumer programs.
• Understanding of financial products in general and commercial experience in the financial services industry, is required.
• Detailed oriented with an ability to juggle multiple priorities, projects and team workload in a fast-paced environment.
• Strong content development, visual and communication skills. Familiarity in digital marketing and experience running campaigns on social media platforms, apps and mobile platforms, is an advantage.
• Excellent interpersonal skills and people orientation, as the role requires a degree of comfort in dealing collaboratively with internal team and with distribution channels nationwide.

- Salary will be commensurate with qualifications and experience
- Social insurance, health insurance, unemployment insurance according to Labor Laws
- Good chance to study and develop career path stably

Hồ sơ theo yêu cầu của nhà tuyển dụng khi liên hệ trực tiếp