Assistant Brand Manager

Job purpose:
The main purpose of the Assistant Marketing Manager – Brand position is to plan and implement all brand marketing activities on a daily basis.
Responsibilities:
- Act as brand custodian
- Continuously explore, plan and execute all creative and effective integrated brand marketing approaches to build brand awareness, brand love, increase brand engagement and effectively enhance brand power
- Work closely with line manager to support regional team in standardizing regional and local brand guideline
- Follow and control effectively brand guideline while working with internal teams and managing agencies
- Create insightful creative concepts for brand marketing campaigns; synchronize online and offline marketing activities; deliver effectively, on time all brand marketing campaigns and achieve KPIs by executing well these concepts and related details
- Define measurable KPIs of all brand marketing campaigns
- Manage brand marketing budget to ensure cost efficiency, measurable objectives and KPIs of brand marketing campaigns
- Make sure agencies deliver KPIs applying professional and official toots and methods
- Work closely with internal marketing team members, especially designer and digital marketing person in charge as well as cross-functional teams and agencies to initiate, plan and implement daily brand marketing activities including but not limit to:
o Brand communication, management and building
o Online and offline related activations/ events
o Development and production of POSMs
o Consumer sales promotion
o Brand marketing campaigns’ performance review and reports
o All related researches
o Preparation of related tasks for New Store Opening
o All necessary licenses and/or legal documents for all brand marketing campaigns
o Monthly brand marketing expenses report and keeping track of allocated brand marketing budget
o Monthly and/or by campaign brand marketing report
- Build good relationship with and manage well agencies (digital, design, production, media, license agency and other partners)
- Explore and build up good relationship with other business units within Jardine Matheson group to implement brand marketing activities
- Other projects as assigned by line manager

- University Degree or equivalent
- Minimum 5 years of brand marketing and/ or advertising in retail, FMCGs related to cosmetics, skincare, beauty care, personal care, fashion, food or beverages. Experience in PR with good copy writing skill is an advantage
- Ability to develop strategic planning, creative insightful concepts
- Hands on experience in setting up brand marketing KPIs, using appropriate tools to achieve KPIs and measure brand campaign performance with proven track record of delivering effective brand marketing campaigns
- Good knowledge of digital, SEO/ SEM, social media trends, latest creative digital formats, Adobe Photoshop and video editing software is a plus
- Excellent project management skills including time management, attention to details and prioritization to handle multiple tasks under pressure
- Good strategy planning, A&P budget management and analytical skills
- Proactive team player with winning spirit; Ability to work independently with minimal supervision yet constantly collaborating well with others within marketing team and the company
- Good work ethic, positive attitude with a growth mindset
- Good communication and presentation skills
- Mobility and willingness to work extra hours or weekend, when needed

- Performance Bonus, 13th month salary bonus
- Healthcare Plan for yourself & dependents
- Training

Hồ sơ theo yêu cầu của nhà tuyển dụng khi liên hệ trực tiếp