Analytics & Campaign Management Manager (Analyzing Data and Drawing Customer Insights)

Reporting to the Marketing Director, the appointee should have knowledge, experience on data analytic and campaign management. This is a collaborative role and is expected to add significant value to Brand build, business marketing and leads generation.

Key Roles & Responsibilities:

Ø Analytics:

- Collect and use data to initiate new campaigns and the evaluation of existing campaigns

- Continuously work with Business teams to spot opportunities to grow business i.e. in terms of Pricing, Upsell and Cross-sell by analyzing data and drawing customer insight

- Take responsibility to prepare, analyze and provide customer segmentation and profiling

- Cooperate with Business Intelligence Competency Center (BICC) on Customer Data enrichment initiatives (e.g. updating profile, demographic, income, profession data)

- Ruthlessly prioritize across initiatives & stakeholders to ensure high impact outcomes

- Research competition, investigate benchmarks and provide suggestions for improvement

- Always drive campaign quality, which will include routine review of campaign data, feed file reporting & analysis as well as participation in any campaign improvement efforts.

Ø Design and execute:

- Take ownership of designing and developing “Always On Evergreen” campaigns

- Maintain a Rolling 12 weeks campaign calendar and pipeline management

- Coordinate with Biz Development, Marketing and Sales for accurate targeting

- Review designs, implementation, and schedules of Campaign Flows

- Work with external vendors to ensure high quality execution of marketing activities

- Manage the implementation, tracking and measurement of marketing campaigns

Ø Performance tracking:

- Take responsibility for result analysis and re-calibration

- In charge of driving Leads Management Council (as and when it is formed)

- Deliver regular reports of campaign results by liaise with BICC in support of marketing campaign files (or related marketing data) for the conversion analysis

- Work within a budget and report any overspend

- Deliver regular reports of campaign results, including web analysis and evaluation against agreed KPIs

Modus Operandi:

A. Collaborating with other Functions

- Close collaboration and engagement with all key stakeholders – BICC, IT, CEO office and Group marketing to make sure campaign is running on track
- Close collaboration with BICC to get needed data and information for report tracking
B. People Development

- To structure team activities for the effective delivery of plans and performance targets
- To lead and empower team through performance reviews and change management
- To practice company values for continuous improvement in team management
- To demonstrate brand values in everyday life at work
C. Compliance and Risk Management:

- Comply with & ensure compliance with all relevant Operational Risk and Legal team related policies and procedures, covering regulatory and requirements

- Strong expertise in working and providing insight from data and numbers
- Financial services experience and business knowledge are a plus, but not required
- Leadership skills to collaborate with diversely-skilled teams to achieve business outcomes
- Entrepreneurial with very strong drive to succeed, commitment & results orientation
- Creative thinker & relentless executor with attention to detail
- Familiarity with SQL, SAS and running queries for data analysis, data quality, and ad-hoc counts and reporting
- Excellent analytical and project management skills
- Demonstrable experience in designing and implementing successful digital marketing campaigns
- Strong understanding of how all current digital marketing channels function
- Excellent follow-up skills with strong influencing and networking skills

- KPI bonus
- training course
- team building

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