Ad Optimization Executive

Overall Job Function
The candidate is responsible for managing the entire digital advertising campaign life cycle process from execution to analysis for all the assigned digital campaigns. The qualified individual should be able to successfully thrive in a fast-paced and dynamic digital marketing environment.

Primary Responsibilities
• Manage and setup digital campaigns to ensure campaign objectives and deliverables are being met according to timelines.
Daily tasks include tags implementation, campaign set up, delivery monitoring, campaign performance optimization and reporting & analysis.
• Troubleshoot issue that affects tracking and reporting (eg: ad creative issue, report discrepancy issue).
• Work closely with Sales team on campaign strategies planning, campaign delivery updates, campaign analysis reporting and fulfilling client's ad hoc requests.
• Proactively optimize advertiser campaigns by evaluating and analyzing performance data and provide recommendations and conduct ongoing A/B tests to increase campaign performance.
• Work with Finance team to confirm accurate billing process for each campaign.
• To carry out additional task / work as directed by management from time to time.

• Candidate must possess at least a Bachelor's Degree, or Post Graduate Diploma in Mathematics, Statistic, Advertising/Marketing, Computing & I.T, or equivalent.
• Fluency in English language; strong written and verbal communications.
• Proficient in Microsoft Excel and Microsoft Power Point.
• Experience in media planning/buying, agency or trafficking.
• 1-2 years experience in managing online ad campaigns - display, mobile, social or search (Google platforms, Facebook platform, Tik Tok platform etc).
• Understanding of programmatic buying a plus.
• Proactive and results-oriented.
• Strong numerical and analytical skill.
• Highly self-motivated and well-organized.
• Excellent time-management skills and attention to detail.
• Demonstrated creative problem-solving approach.
• Strong passion for constantly learning something new and exciting.
• Good communication skill to provide consultative support to sales/clients.

- Company trip with Innity Group

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