The family business was established in 1905 in the coastal city of Jaffa, Palestine. They exported oranges and imported foodstuffs, selling their goods throughout the Middle East and expanding with each generation. This led to the founding in 1977 of a company in the city of Geneva, Switzerland, which dealt in sugar (SU), café (CA), and finance (FINA). Two generations later, SUCAFINA is entirely focused on coffee. It remains a family company with a strong entrepreneurial culture and an eye for value, but all investments and development activities are in support of the global coffee supply chain. SUCAFINA is one of the leading trade houses in the world, and sources coffee from most producing countries. SUCAFINA’s strengths are its expertise in coffee and its commitment to people. Our traders around the world source the coffee, understand the market, and make decisions to bring the best combination of quality and price to our customers. We actively seek out and promote talent, and interact with coffee buyers and suppliers at every level of the supply chain.