Shiseido company name, which can be translated as “praise virtues of the earth which nurtures new life and brings forth significant values” Shiseido was founded in 1872, four years after the Meiji Restoration. Nowadays, the Shiseido Group, including affiliates, employs approximately 25,200 people around the globe. Out of the 8,500 persons employed by Shiseido overseas, less than 2% are Japanese nationals demonstrating Shiseido’s firm belief in and actualization of assimilation with the host country. Shiseido has 8 factories overseas as of June 2004. In order to widen the worldwide factory system, SHISEIDO VIETNAM INC established a factory in AMATA Industrial Park, Bien Hoa City, Dong Nai Province at the end of 2009 with around 1,000 employees.