The Korea International Trade Association (KITA) was established in 1946 with the objective of advancing the Korean economy through trade, and is currently the largest business organization in Korea with over 71,000 member companies. Representing the interests of Korea's global traders, KITA serves a diverse range of roles including: providing hands-on support to trade companies, drawing trade cooperation from the private sector, formulating new trade strategies, nurturing trade professionals and building trade infrastructure. KITA's Representative Office in Ho Chi Minh city also serves its role as Secretariat of the Korea Business Association in Ho Chi Minh city.